Consumer Behavior Unit 1 Question 3Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.Undergraduate courses: 350 - 500 words or 1 - 2 pages. Plagiarism All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook.Question 3. People have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon called? Unit 1.

Capital Structure and Cost of Capital" Please respond to the following:Week 7 eActivityUse the Internet to search for two (2) successful, publicly traded, large corporations with various capital structures. Then answer the two bullets below. Answer must be 200 words or more and 100% original.fin300_w8_c12.pptfin300_w8_c13.pptFrom the e-Activity, examine two (2) successful large corporations with different capital structures. Analyze the primary reasons why you believe the selected companies are successful, despite their capital structure differences.If you had to use book values for either debt or equity in calculating weighted average cost of capital (WACC), determine which of the two (2) you would choose. Provide a rationale for your response.

It is widely known that Knowledge Management Systems are the key to success in multinational companies. Imagine that you are a Vice President of a company that is ramping up to go global.Please choose one (1) of the following industries for the purposes of this assignment:JewelryFashion / ApparelChemicalsConsumer electronics, electronic componentsMedical supplies or equipmentBins, totes, crates, material handlingFood productsDrug productsChildren’s products, clothing, toys, etc.Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.You have been tasked with designing a comprehensive best practices policy list geared towards managing existing knowledge and any new knowledge as it becomes viable. The best practices policy should include a compiled task list that will help your company to handle not only the regular issues of conducting business within a foreign country, but also the unexpected events (e.g., earthquakes, demonstrations, bomb threats, etc.), no matter the country or countries into which you will be expanding. The policy list should also take any unique challenges that your company may face into consideration.Write a six to eight (6-8) page paper in which you: (Put each number as a heading)Design a comprehensive best practices policy list that includes policies on the following: (Best Practices Policy)Sanitation (e.g., hand washing, toilet facilities, etc.)Eating and / or drinking (e.g., at desks, on the company grounds, inside in the manufacturing area at designated tables / areas, etc.)Conflict resolution (e.g., settling disputes, mediation and / or arbitration with designated mediator on staff, etc.)In-house teams (e.g., minimum meeting times, scribes, appointed leaders, etc.)Online team (e.g., 24-hour coverage on phone due to time differences, etc.)Security (e.g., leaving doors open, locks, key return policy for departing workers, etc.)Emergency evacuation proceduresDetermine the key benefits of creating such policies. Provide a rationale for your response. (Key benefit of policy)Speculate on the major ramifications if such policies are not created. Provide a rationale for your response. (Ramification of Policy)Predict the significant ways in which the best practices policy that you created will contribute towards the long-term sustainability of the company. Provide a rationale for your response. (Contribution of Policy)Determine whether or not your best practices policy would provide a competitive advantage over other international companies. Provide one (1) example of a company using a best practices policy to support your response. (Competitive Advantage of Policy)Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.