Description
Select a business in the hospitality industry (hotel, restaurant, event planner, convention center, etc.), that has a “green certification”. Research this company and its efforts to maintain an environmentally-friendly, or “green” status.
Research paper requirements:
1.Brieflydiscuss the company or organization to include its history and its products and/or services.
2.Theemphasisof the project is the company’s eco-friendly operations. The paper should address and analyze the following elements:
- What is "green" certification?
- What “green” certifications has the organization earned from third-parties?
- What, specifically, has the company done to become a “green” organization?
- What motivated the organization to become “green”?
- What information has the company self-promoted regarding these actions?
- What are other companies and PR firms saying about these actions?
- How does the company's efforts in this area compare to their closest competitor(s)?
- In what areas could the company improve its “green” status?
3. Support ideas with ideas from your textbook and atleast three outside sources.
Papers should be 4 – 6 pages in length, and formatted according to APA style guidelines. (Remember, page count refers to the body of your paper only, and does not include title page, reference page, etc.)
Explanation & Answer
Running Head: THE GREEN CERTIFICATION
The Green Certification
Name:
Institution:
Professor;
Date:
1
Running Head: THE GREEN CERTIFICATION
Green Certification
Green certification refers to the awarding of green certificate to a business enterprise. The
green certificate on the other hand refers to the tradable commodity in the United States that
proves that in a given company, certain electricity amount is generated through the use of
renewable energy sources. One certificate typically represents the generation of 1 Megawatthour
of electricity generated (Protess, 2011).
Normally, the sources considered as renewable include wind, solar, geothermal, biomass
and wave energy. The green certificate usually represents the environmental value that the
renewable energy generated brings.
One of the organizations that have greatly demonstrated the importance of going green
and attaining the green certification is the Bank of America. The organization is an American
multinational financial and banking services corporation. The organization has its headqu...
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