Question Description
I need support with this Marketing question so I can learn better.
nalyze and describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go on vacation. Please be specific and cover each stage. Use the modified customer decision journey not the traditional journey.
Explanation & Answer
Hello. Find the answer attached.
Running head: CONSUMER DECISION MAKING PROCESS
1
Social Media Influence on Consumer Decision Making Process
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CONSUMER DECISION MAKING PROCESS
2
Social Media Influence on Consumer Decision Making Process in the Tourism Industry
The key objective of every marketer is to get into the mind of the consumer and influence
their decision-making process in their favor. In any case, marketers are known to exploit
different strategies in pursuit of the aforementioned goal. Social media seems to be the growing
preference of the tourism industry in netting consumers at various stages of their decisionmaking process as a result of the increasing population obsession with the internet...
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