Selling Overseas and Marketing in Another Country PPT

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Running head: RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 1 Research Report: Selling Overseas and Marketing in Another Country Name Institution Instructor Date RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 2 Table of Contents Research Report: Selling Overseas and Marketing in Another Country ............................................ 3 Selected Country ......................................................................................................................... 3 Selected Product and People Attracted by the Product ............................................................... 4 Transportation of the Product ...................................................................................................... 6 Regional Sales Center ................................................................................................................. 7 Conclusion................................................................................................................................... 7 Recommendations ....................................................................................................................... 8 References ................................................................................................................................... 9 RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 3 Research Report: Selling Overseas and Marketing in Another Country The advanced technologies evident across the world currently, has been because of the increased demands for numerous computer devices consequently, necessitating the discovery of various devices that can be engaged into the computer for utilization. Certainly, Africa is among the seven continents of the world that have demonstrated their enthusiasm to embrace the technological invention. Africa strives to become an economic giant, though the economic struggles evident in some countries within the continent and this seems to be a reality in the coming years (Ndemo & Weiss, 2016). The reason behind is that Africa is now the secondlargest computer and mobile accessories market across the world where its largest fraction of economic growth is grounded on technology investments. This fact makes it clear that marketing computer accessories are something that should be put into consideration when attempting to exploit business opportunities in the continent. That said, this research report deliberates about selling outside the US as well as facilitating marketing operations in another country which specifically is Kenya. Selected Country The United Nations (UN) statistics reveal that African has been segmented into five divisions namely East Africa, Western Africa, Northern Africa, Central Africa, as well as Southern Africa. Kenya as a country in Africa is based in East Africa division and its population is increasing significantly wherein, currently, the country is marked with a population of 44 million where a larger fraction of the population entails the youths who are confined within the age bracket of 18 and 35 years. A larger section of the Kenyan population spends their time on social media and this suggests the enthusiasm of the Kenyans to acknowledge the advanced technology (Ndemo & Weiss, 2016). This has also promoted technology business bearing on RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 4 mind that the country is among the countries with numerous online populations across the world where this population increases daily. With the focus on the aspect of cultural traditions, typically its traditions do not restrict technology utilization and this has been the reason why the country is transforming technologically speedily. This has therefore promoted computer use alongside other computer devices. Currently, Kenya is number 6 in terms of the economy across sub-Saharan Africa and this qualifies it as being the fastest growing economy across the area. It is also noted that it is the trade and finance regional hub in Eastern Africa as well as being the only country in the region where traders can gain their entry into the region by first accessing the country. Following its growth and development in terms of technology, the country has a market-based economy which implies that its foreign trade policy promotes liberalization (Muchai & Kimuyu, 2017). In 2017, Kenya was marked with an economy that had an optimistic prospect of experiencing economic growth where World Bank in conjunction with the International Monetary Fund forecasted that it was projected to have its economy develop at (6-6.5) % in that order. Considering the assertions presented above, it is eloquent that Kenya is just a good country to invest in technology. Selected Product and People Attracted by the Product The wireless keyboard is a product that was introduced recently into the Kenyan market. It is among the products manufactured by the company I work for and the company managed to sale this product to various parts of the world. Reflecting on how Kenyans are attracted to technology plus how its culture that does not restrict technology among the civilians, then presenting this product to this country will be a great deal both to the company as well as the prospective product users (Muchai & Kimuyu, 2017). The benefits associated with the product will also compel the Kenyan consumers to purchase the product and one of the benefits based on RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 5 the wireless keyboard is based on its aspect of versatility. The keyboard appears in various formats that can be meaningful in meeting certain needs. High portability level is among the elements our company highly acknowledges as the materials used to develop the product are soft and it can easily fit in a small bag. Again, the product is highly waterproof and dustproof and these are some of the aspects most electronic consumers acknowledge when purchasing an electronic product. With the focus on the intended people, Kenya has always put education to be a key priority and the reason behind was to increase a literate population. Again, those who pursue learning in colleges, as well as universities, have been engaged in courses where Information Technology (IT) classes have been made mandatory and this means that this population would be compelled to get this product as their IT classes will inflict them with the needed knowledge that will enable them to learn significance of the product (Muchai & Kimuyu, 2017). Considering these assertions, then it is imperative that the intended market entails the students. Furthermore, government officers in conjunction with various departments have experienced technological revolution where their key objectives entail delivering their services with the help of technology and this has made technology to become the backbone of their operational activities. Various mobile operators in Kenya embrace the utilization of computer technology with the primary intent of delivering ultimate services to their clients while remaining competitive in the services they deliver to their clients. With the focus on the banking sector, banks in Kenya are also known for optimizing their services to their clients with the help of computer technology (Muchai & Kimuyu, 2017). The Kenyan health industry also acknowledges computer technology wherein, specifically they rely on technology to keep the health data of their patients. In Kenya, healthcare facilities significantly acknowledge the potentiality of the computer to maintain the RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 6 central database where the healthcare professionals that permits the healthcare professionals to access as well as utilize them whenever necessary. Certainly, these sectors mentioned in this paper looking at their reliance on technology to facilitate their respective operations demonstrate their quest to acquire the wireless keyboards once they are introduced into the Kenyan market. Transportation of the Product Various means can be engaged when shipping products from the US to Kenya. Nevertheless, people engage various factors when choosing the shipping a product and with the focus on the wireless keyboard, it would be integral to focus on how the product can be delivered safely to the intended market. For this reason, to ensure that the product arrives safely, it would be appropriate to opt for airline transport (Amankwah-Amoah, Osabutey, & Egbetokun, 2018). Nevertheless, prior shipping the product, it would be necessary to ensure that all the measures in conjunction with the procedures have been met which should be in line with the Kenyan laws to ensure that these procedures have been followed necessarily to restrict trade violations that would otherwise cut the market. Adhering the rules of the intended market will be effective because it will necessitate the approval of the product into the Kenyan market by the Kenya Bureau of Standards (KEBS). KEBS is a government institution that examines the product to find out if it is safe for consumer consumption. So, the product will be presented to the Kenyan market as a finished product that has completed the manufacturing process and ready for consumption after being purchased. Nevertheless, it would be meaningful to get distributors who will be involved in supplying the product to various sections of the country (Amankwah-Amoah, Osabutey, & Egbetokun, 2018). For the product to be distributed necessarily, the distributors will be expected to be versed with RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 7 all target sections of the country as they will be distributing the product to the intended people, centers, groups, as well as institutions. Regional Sales Center After the successful shipment of the product in Kenya, it would be necessary to come up with a regional sales center. This will be a place where the distributors will be getting the product and it has been prospected that the ultimate place for setting the sales center will be Nairobi, the capital city of Kenya. This happens to be the ultimate location because of easier coordination of activities as well as selling the product to various parts of the country because the city is strategically positioned at the center of the country (Muchai & Kimuyu, 2017). Nairobi is centrally placed and this means that it has strategically located where people from various part of the country can get what they want from the city. Setting up a regional center in Nairobi is because the city is proximal to its main airport, Jomo Kenyatta International Airport. To exploit the Kenyan market necessarily, the products will be sold either in the form of retail or small scale, though this will depend on the appropriate method. This is because the selling strategy challenges one or a company to go global, present splendid premises, in conjunction with targeting young minds, specifically students (Muchai & Kimuyu, 2017). Again, it is necessary to ensure that an optimized product marketing strategy in conjunction with the integrating various services have been prioritized to ensure that the company facilitates its operations with the intent of facilitating a uniform growth in its market. Conclusion Kenya has a serious potential market for the wireless keyboard and this product tends to favor the youths, specifically. For this reason, the selling this product in this market will see a uniform growth in various sections of the country specifically, in various industries such as RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 8 education, health as well as the government at large alongside other sectors (Amankwah-Amoah, Osabutey, & Egbetokun, 2018). Again, the culture does not restrict technological applications in the country and this serves as an opportunity for the company to tap this market to advance the experiences of the Kenyan dwellers when utilizing the product. Recommendations • The company should plot suitable strategies to market the product in various sections of the country • Using media such as television and radio will be meaningful in creating awareness and so, the company should acknowledge these marketing tools RESEARCH REPORT: SELLING OVERSEAS AND MARKETING IN ANOTHER COUNTRY 9 References Amankwah-Amoah, J., Osabutey, E. L., & Egbetokun, A. (2018). Contemporary challenges and opportunities of doing business in Africa: The emerging roles and effects of technologies. Technological Forecasting and Social Change, 131, 171-174. Muchai, D. N., & Kimuyu, P. (2017). Prospects for information and communications technology-enabled services in Kenya. The case of the mobile money transfer industry. Muchai, D. N., & Kimuyu, P. K. (2017). Prospects for information and communications technology-enabled services in Kenya: The case of the mobile money transfer industry (No. 2017/86). WIDER Working Paper. Ndemo, B., & Weiss, T. (Eds.). (2016). Digital Kenya: An entrepreneurial revolution in the making. Springer.
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Selling overseas and
Marketing in another
country
Name
Institution
Instructor
Date

The era of digital innovation
• Enthusiasm to embrace technological invention.
• Africa is the second largest computer and mobile accessories in the world.
• An economy based on technological innovations.

Kenya





A population of 44 million
Kenyan economy ranks 6th across the ...


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