Provide two examples of products sold by multinational companies in Saudi Arabia


Question Description

Provide two examples of products sold by multinational companies in Saudi Arabia. One example should be a product that follows a global standardization marketing strategy; the second example should be a product that has been adapted for the Saudi market. Explain whether or not the standard product marketing strategy is appropriate for the Saudi market. Then, explain whether or not the adapted product marketing strategy is appropriate for the Saudi market.


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6-8 Paragraphs

2-3 references

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School: New York University

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Marketing Strategy



Marketing Strategy


Standardized marketing strategy
Pampers is one of the largest trusted brands in the world for mothers, keeping its promise
to provide best friendly experience to babies all around the world, the P&G has adopted the
global standardized marketing strategy to cater all the moms and moms babies, with an aim to
protect the baby as the mom cares. The company uses the mix of geographic, demographic and
psychological segmentation variables. The brand is selling in 180 countries and adopting
somehow the same marketing strategies as the consumers of the Pampers are babies and they are
the same all around the world. (History & Marketing Strategies of Pampers Brand, n.d). The
Company has a clear vision to utilize the different marketing tactics to pinch the product in an
appropriate way. Managing end to end supply channel through pampers own resources and by
the help through third-party companies to ensure its products available to customers in the entire
region. The channels of marketing are getting mor...

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