BUS 599 Strayer University Strategic Management SWOT Analysis Discussion

User Generated

ywcvamba

Business Finance

BUS 599

Strayer University

BUS

Description

  • Assignment 1: Company Description and SWOT Analysis
    • Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell.
    • Develop your revised company’s mission statement and provide a rationale for its components.
      • Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.
      • Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.

Due Week 3 and worth 100 points

In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Unformatted Attachment Preview

1. Assignment 1: Company Description and SWOT Analysis Due Week 3 and worth 100 points In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. 1. 2. • o o 3. o 4. 5. o 6. o 7. o o o o Write a 3–5-page paper in which you do the following: Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell. Develop your revised company’s mission statement and provide a rationale for its components. Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development. Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data. Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping? Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage? Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats). Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry? Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality? Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, and changing tastes? Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or 8. . a. b. • 2. no barriers to entry for new competitors? if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats? Format your assignment according to these formatting requirements: 9. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcome associated with this assignment is: Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates. https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/29018381/embe d/iframe?&flashvars[streamerType]=auto&flashvars[playlistAPI.kpl0Id]=1_th4xgh8l • Create your Non-Alcoholic Beverage company name and explain the significance of the name. The name of the company I have created is Tropical Paradise Jus. This name is meant to sound fresh and unique and focus on the production of tropical fresh fruit juices. It is meant to send the message that the juices are obtained by picking fresh tropical fruits that are delicious and refreshing. The company's goal is to provide customers a unique, delicious and organic taste of non-processed juices that will be healthy and nutritious. • Describe the beverage you will produce (key ingredients and any flavors you will offer). The company will major in the production of fresh tropical fruit juices. It will start by producing standalone flavors, specifically strawberry, mango, pineapple, coconut, passion fruit, and guava before venturing into blending more than one flavor later after obtaining customer views and feedback. This is with the aim of filling an existing gap in the market that demand for 100% non-processed juices. Most of the available juices in the market have added sugars and are loaded with preservatives. Tropical Paradise jus is fresh and organic and has a maximum of 1week shelf life while refrigerated. Tropical Paradise Jus will also perfect to create mocktails, virgin drinks, and tropical smoothies. • Develop your company's Mission Statement. The company’s mission statement is “To be the most preferred and reliable fresh juice brand by utilizing high-quality raw materials in the production of products that will create client satisfaction and exceed their expectations”. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity. Health and Fitness: The first opportunity Tropical Paradise Jus can take advantage of is the high demand for fresh organic fruit juice. So many people are taking the initiative to start eating healthy and maintain a healthy lifestyle. My product is organic and it has no added sugars, this will be an effective product for individuals that are trying to stay in shape and watch their calorie intake. Distribution and Marketing: Another opportunity is focusing on distribution and marketing in locations such as health food stores, specialty grocery stores, fitness centers, and gyms. By partnering with this type of business, my product would have better exposure and publicity. Social Media and advertisement: The last opportunity for my NAB business is to have exposure to social media. I will create accounts on different social media platforms, such as Instagram, Facebook, and LinkedIn.
Purchase answer to see full attachment
Explanation & Answer:
3 pages
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hi, find attached the completed work for your review.Let me know if I should edit or change anything.Thank you.

Outline
I.

The name of the company I have created is Tropical Paradise Jus. This name is meant to
sound fresh and unique and focus on the production of tropical fresh fruit juices. It is
meant to send the message that the juices are obtained by picking fresh tropical fruits that
are delicious and refreshing.

II.

The most preferred distribution channel is through the use of wholesalers and retailers to
the customers.

III.

There are various risks that are associated with the sale of fresh fruit juice. One risk is
that selling unpasteurized drinks is harmful as it contains bacteria that could be harmful
to children.

IV.

One of the weaknesses of the company is that the fruit juices have a short shelf life. As
the juices are natural and lack preservatives, they do not have a long shelf life because
they are only able to last approximately one week.

V.

Health and fitness, distribution and marketing and social media are the main
opportunities in the industry. Health and Fitness: The first opportunity Tropical Paradise
Jus can take advantage of is the high demand for fresh organic fruit juice.

VI.

The availability of strong competitors and easy entry into the market are some of the
biggest threats facing the company. There are a number of big brands such as Nestle that
have been involved in the production of fresh juices.

VII.

In conclusion, Tropical Paradise Jus is a company that specializes in the production of
fresh tropical juices. SWOT analysis is important in analyzing the strategic position of
the company in the market.


Running head: COMPANY DESCRIPTION AND SWOT ANALYSIS

Company Description and Swot Analysis
Students name:
Professors name:
Course Title:
Date:

CO...


Anonymous
Goes above and beyond expectations!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags