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Killing Us Softly Through Advertising
Killing Us Softly is an American documentary developed from the lectures of Jean
Kilbourne and was first released in 1979. Since then, it has been revised and updated up to four
times with the latest update being in 2010. The main focus of the documentary is the positioning
of women in the advertising industry by the media, men, and society at large, and how this
positioning affects women in different facets of their lives. This documentary was the first
exposé of how advertising was used to degrade and objectify women in society. As a result, it
quickly gained the populace. Since then, it has been used as a base for most of the feminist
movements concerning media, thereby becoming a fundamental interest in university lectures
across the globe, impacting two generations. However, irrespective of the documentary being
mostly women-centered, Jean also looks into the images of men and children as outlaid by the
media.
The documentary states that, on average, 3000 adverts are put forward for the public to
see daily, and most of them exploit the consumer's insecurity, for instance, body size, aging,
body image, and sexuality guilt-tripping them to buy their products to imp...