Business research terms and concepts

Jun 19th, 2014
HelloWorld
Category:
Accounting
Price: $5 USD

Question description

Determine which
level of measurement—
nominal, ordinal, interval, or ratio—is
used in the following examples.


· 
The Association of Accountants is conducting a
survey to determine the ranking of the top 100 accounting firms in the world.


· 
How many years did it take you to earn your
college degree?


· 
On a questionnaire which asks for gender, males
are coded as 1 and females are coded as 2.


· 
Respondents are asked to rate a list of
high-tech companies as excellent, good, fair, or poor in terms of
their service delivery.


· 
Cereal brands are arranged in an ordered
sequence in which an equal interval exists between each point.


· 
LeBron James wears the number 23 on his jersey.


· 
The length of time it takes the winner of a
marathon to cross the finish line.


· 
Students are asked to rank computer
manufacturers.


· 
The brand of charge card used by a customer.


· 
The pin number used to access your checking
account.


Which sampling
method—simple
random, systematic, stratified, cluster, convenience, judgment, quota, or
snowball—is most
appropriate for the following examples?


· 
The unemployment rate is calculated each month
by the U.S. Bureau of Labor Statistics. The survey consists of 50,000
households in about 2,000 counties and cities in all 50 states.


· 
A researcher for Kraft Foods selects five states
randomly, and then selects 10 supermarkets chains within each state to call for
a phone survey as test markets for a new cookie.


· 
A new product researcher would like to
investigate the use of virtual teams. After conducting an interview with a
manager, she asks for the names of other managers that use virtual teams.


· 
A news reporter asks people on the street their
opinion about the president’s new bill.


· 
Jamie select Denver, Colorado; Chicago,
Illinois; and San Diego, California as test markets for a new potato chip line
base on her experience with these markets.


· 
A researcher instructs field interviewers to
interview customers of different cell phone companies in a nearby shopping mall
so that they each interview 10 AT&T, 8 T Mobile, 6 Verizon, and 4 owners of
other cell phone providers.


· 
The Consumer Price Index represents a sampling
of 90,000 items from 364 categories, chosen from 20,000 retail stores in 85
geographically distributed areas that are chosen to be as similar as possible.


· 
A finance professor wants to know how many MBA
students would be willing to take a course in international finance this
summer. She surveys students in the class she is currently teaching.


Which
hypothesis-testing procedure would you use in the following situations?


· 
The mean time an American family lives in a
particular single-family dwelling is 11.8 years. A sample of 100 families in
the Sycamore, OK area shows the mean time living in a single family residence
is 12.7 years. Can we conclude that the time people live in Sycamore is
significantly more than the national average?


· 
A researcher would like to know if there is a
significant difference in clothing purchases between full-time working women,
part-time working women, and women who are homemakers.


· 
Eighty percent of those who play the state
lottery never win more than $100 in one play. A sample of 500 players was drawn
and the mean winning was $125.


· 
A drug manufacturing company conducted a survey
of customers. The research question was as follows: Is there a significant
relationship between packaging preference (size of the bottle purchased) and
economic status? There were four packaging sizes: small, medium, large, and
jumbo. Economic status was categorized as follows: lower, middle, and upper.


· 
A company has 24 salespeople. The test must
evaluate whether their product knowledge has improved or remained unchanged
after a training program.


· 
A computer company has a brand loyalty rating of
6.8 on a 7 point scale. Is this company’s rating significantly different from
the industry average of 6.4?


· 
The manager of an office supply store wanted to
determine which color folders she should discontinue based on low sales. The
colors stocked were black, blue, red, green, and purple.




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