Setting Up Shop, management homework help

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wl2628

Business Finance

Description

(Continuation of the last 2 papers)


Country: Philippines

Company: First National Bank Alaska     (www.fnbalaska.com)


Section Four; Setting Up Shop:

Setting Up Shop:

Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.

They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.

You are to use at least three additional sources to complete this assignment.  PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 3 - 4 pages typed, font 12, double-spaced.

Please support all recommendations with sound reasoning and research.

You report must cover but not limited the following areas:

·  Mode of Entry

o  Pick the most appropriate mode of entry

o  Discuss the pros and cons

o  Support your decision with research

·  Human Resources

o  Staffing Needs

§  Management

§  Lower-Level employees

o  Staffing Approach

§  Ethnocentric, Polycentric, or Geocentric

o  Pay and Compensation

o  Training and Development

o  Union Concerns

·  Marketing

o  Target Market & Market Segmentation

o  Pricing

o  Advertising

§  Cultural Concerns & Barriers

§  How will you address them

o  Competitor Marketing Analysis

·  Distribution

o  Distribution Strategy

o  Suppliers

§  Use local, home country or a mix?

o  Production facilities (if needed)

o  Will you use outsourcing


Unformatted Attachment Preview

Term Project MGT 4478: Managing in a Global Environment Troy University Section Four; Setting Up Shop: Setting Up Shop: Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country. They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy. You are to use at least three additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 3 - 4 pages typed, font 12, double-spaced. Please support all recommendations with sound reasoning and research. You report must cover but not limited the following areas:    Mode of Entry o Pick the most appropriate mode of entry o Discuss the pros and cons o Support your decision with research Human Resources o Staffing Needs  Management  Lower-Level employees o Staffing Approach  Ethnocentric, Polycentric, or Geocentric o Pay and Compensation o Training and Development o Union Concerns Marketing o Target Market & Market Segmentation o Pricing o Advertising   Cultural Concerns & Barriers  How will you address them o Competitor Marketing Analysis Distribution o Distribution Strategy o Suppliers  Use local, home country or a mix? o Production facilities (if needed) o Will you use outsourcing
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Explanation & Answer

Running head: SETTING UP SHOP

1

Setting up Shop

Institution Affiliation

Name

SETTING UP SHOP

2

In entering the Philippine country, a joint venture will be the best mode of entry to embrace. By
this, the FNBA Alaska will enjoy very many benefits aimed at creating a strong base for doing
business in the country. One such benefit is that, they will be able to benefit from the political
connections that the nationals have created before. They will also enjoy the benefits of being able
to reach out to the non-English speaking population. In addition to that, this will increase their
ability to conform to all the government regulations in the region.
Moreover, they should also ensure that the company they are entering business with, is a wellestablished company with great distribution channels as well as with well-connected officials
having good public reputation. This will reduce their probability of failure in the market. For that
matter, the company should be having dependable relationships.
However, just like all the other modes of entry, joint entry venture has its cons too. Some of the
problems that the FNBA Alaska will have to figure out include, culture clash with the partner,
ambiguity in performance especially when it comes to the profit sharing, the strategy of
termination of the relationship, lack of trust in the case of proprietary knowledge as well as
potential con...


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