Description
11 Discussion
Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Be sure to specifically address each one. How did branding play a role in that perception? For which brands do you think it played the biggest role? Be sure to explain. What other brands would you nominate as most innovative today? Why? What role did branding play in your judgment for those brands?
13 Discussion
Think of some transformational new businesses (at least 2 businesses) such as Starbucks, Blue Apron, or Amazon (please note that these are only examples--you may choose these or other businesses that you see as transformational). Please use different businesses from those used for other discussion questions and cases. Answer the following questions for each business you select:
- How was each business different from what came before? What was similar to what came before? Scale them in terms of "newness" from truly transformational (5) to substantial (1). Explain your rationale.
- Was there an innovator advantage? Explain your answer. If there was an innovator advantage, how long did it last?
- Where did the idea for the business come from? If you can't find this information, speculate.
Explanation & Answer
Attached.
11. Discussion
Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Be sure to
specifically address each one. How did branding play a role in that perception? For which brands
do you think it played the biggest role? Be sure to explain. What other brands would you
nominate as most innovative today? Why? What role did branding play in your judgment for
those brands?
Google, Apple, Tesla, Fitbit, Dyson, and Intel are considered to be innovative because they
developed technologies and ideas that have followed through one of the seven traits of an
innovative company. According to Baumgartner (2012), a business can be considered to be
innovative if they have at least one of the seven essential traits of an innovative company. There
are: having unique and relevant strategies, seeing innovations as means of achieving strategy
goals, innovators being leaders, implementation of ideas by innovators, taking failure as an
option, having an environment of trust and autonomy. Google is considered to be innovative
because not only did google became the topmost search engine in the world, the company also
expand to more new innovative ideas such as creating smartphones like the Pixel Smartphone.
While for Apple, the company created a wide range of uniquely featured products such as iPhone
smartphones, MacBook laptops, PC desktops and other electronics like air pods, Apple TV, etc.
Tesla also decided to develop new ideas such as creating software that autopilots vehicles. Fitbit
is a well-known innovative company based o...