Evaluate Mass Media Impact


Question Description


Evaluate: Mass Media Impact

Evaluation Title: Pop Culture and Race, Ethnicity, Sexual Morality, and Gender

Bell hooks (nee Gloria Jean Watkins) is a professor and social activist who has written about feminism and popular culture. For this assignment you will watch bell hooks’ views on Cultural Criticism and Transformation in the video and read the accompanying extended transcript (Links to an external site.). (Note: there are several very difficult subjects discussed, and visual examples from movies are used to support these examples; more examples are used to further explore each of these themes throughout the remainder of this video.)

Your essay should include some discussion of the following questions:

  1. Do you agree or disagree with hooks’ views? Support your position.
  2. Does mass media promote images of equality by leveling racial, ethnic, and gender differences or do they promote inequality through exclusion and exaggeration of difference?
  3. Does mass media reinforce the viewpoints of white, male, corporate culture or does mass allow for the authentic expression of racial, ethnic, and sexual identity? Give examples to support your position


Submit an 800-1000 word essay addressing the questions above.

In your essay:

  • Be sure to structure your essay with an introduction paragraph that includes a thesis statement, well-organized supporting paragraphs, and a conclusion that reiterates the main points of your argument.
  • Your argument should be supported by reputable research cited in APA format both in the body of the paper and in your references section.

Helpful Resources:


ChallengingMedia. (2006, October 3). Bell hooks: Cultural Criticism & Transformation [Video file]. Retrieved from

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Mass Media Impact
Student’s Name
Institution Affiliation



Pop Culture and Race, Ethnicity, Sexual Morality, and Gender
Today, mass media has become a bigger part of our society. In this respect, mass media
plays a critical role in all aspects of our life. For instance, the media plays an essential role in
enhancing how we perceive people. However, the media can also reinforce a stereotype. In this
case, the media can select and stress on particular aspects of our lives in manners that encourage
a certain interpretation. The media has changed how people perceive other people, other cultures,
and other communities with the ideas that it reproduces. Therefore, the purpose of this paper is to
analyze the views of Bell Hooks on the impact of mass media and its role in the promotion of
certain images.
Impact of mass media and its role in the promotion of specific images
Do you agree or disagree with hooks’ views? Support your position.
Mass media is a powerful force in our society. It plays a vital role in our lives by
influencing how we view other people as well as other cultures. From Bell Hooks' video entitled
"cultural criticism and transformation," it is evident that the media plays a crucial role in the
things that people are aware of, the criticisms and stereotypes that they know, as well in how
they interact with other people (Challengingmedia, 2006). From this video, one can state without
fear of contradiction that mass media has a massive impact on our lives and society at large
(Challengingmedia, 2006). In the video, Hooks argue about our culture and how it results in the
reproduction of negative stereotypes.
Bell Hooks criticizes the stereotypical representations of gender, ethnicity, and race.
According to her, the media has contributed significantly to the reproduction of stereotypical
portrayals of gender, ethnicity, and race. I agree with Bell Hooks’ views about the role played by
the media because the media has been used over the years to promote particular interpretations



about certain groups of people. Besides, I agree with Hook’s views that the media as a form of
oppression towards women because, for years, the media portrayed women as people who cannot
do something meaning other than cooking, cleaning, and catering for men. More often than not,
mass media has reinforced the idea that certain cultures, communities, or society is weaker than
the other. The media has not only reinforced this but has made many people believe that there are
cultures that are superior to others (Challengingmedia, 2006).
Bell Hooks has also addressed the issue of popular culture and why it should be studied.
According to Bell Hooks, popular culture plays an essential...

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