Starbucks Explain what the specific key environmental forces are that created an opportunity for your company, Marketing Homework Help (1,050 Word)

Question Description

Hello I need help with the following: The company is Starbucks

Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment. 

Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization. (*** Starbucks****)

  • Explain what the specific key environmental forces are that created an opportunity for your company.
  • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
  • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
  • Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
  • Analyze what lessons you might learn from the Geek Squad case study.

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Final Answer


Starbucks Business Environment
Institution Affiliation




Specific Key Environmental Forces
For a company to exist there must be environmental enablers. The opposite of this, is
market constraints that ensure that a particular business cannot exist. Environmental enablers do
not only make it possible for a particular business to be created but they also ensure the
continuity of such a business.
One of the specific key forces that created an opportunity for Starbucks to exist is the
government enabling tape. This enabling tape by the United States helps the business to open up
and run smoothly because the government rarely interferes unless there is need for it to. This
need is brought about when the company has been hurt or the company has hurt the members of
the public. Some governments in the world has made it hard for businesses to exist due to the
technicalities involved in opening the business and the harsh rules that come with operating the
such businesses (Simon, 2009). This results in the business being deterred from opening up. The
United States, however, ensures a very enabling environment for the companies and this was
very beneficial to Starbucks.
Another example of a specific key force that created an opportunity for Starbucks is the
existing gaps in the market. One of such gap is that when other companies that existed in the
coffee industry concentrated on the coffee itself, Starbucks introduced a new dimension of
targeting the customers. The company targeted the need for social interaction amongst the people
as they sat to have a cup of coffee. This means that the company created an enabling
environment for its customers to come and enjoy the company of each other while having a cup
of coffee or other products that the company produces. This attracted many customers as the
place now became a perfect spot to hangout. When the other companies were trying to emulate

this move, Starbucks had already cut a niche for itself. This was a very important force for the
company (Bussing-Burks, 2009).
Changes in the Purchasing Patterns
It is likely that the target market of a particular organization wi...

Jesca (13556)
Purdue University

Return customer, been using sp for a good two years now.

Thanks as always for the good work!

Excellent job


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