Ashford University Management Paper

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Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be “healthy” for consumers have additional challenge. research a company that markets “unhealthy” products. Examples might include tobacco or alcohol companies but these examples are not all-inclusive. Respond to the following questions.

  1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
  2. Describe how the perception of the product differs within cultures both within the United States and globally.
  3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?
  4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.

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3 pages
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Attached.

Running head: BUSINESS ETHICS

1

Business Ethics
Name
Institutional Affiliation

BUSINESS ETHICS

2

Business Ethics
Heineken Holding
Heineken is a Dutch based brewing company and the largest beer producer globally.
Heineken International comprises of a portfolio of over 17 brands ranging from Heineken to
Tiger Beer. The company has been the subject of investigative pieces that have exposed its
exploitation of women, unethical marketing, racism, and human rights issues. As a leading beer
and cider producer globally, Heineken deals with millions of consumers, customers, clients,
suppliers, and competition. It is imperative that the company has a marketing and commercial
communication that demonstrates how responsible the company. Majority of the company’s
consumers enjoy its products responsibly but ...


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