Walmart, Positioning Presentation mkt 421 help

timer Asked: May 7th, 2016
account_balance_wallet $15

Question Description

Using the Walmart company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Use the template provided in the materials section. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Format your assignment consistent with APA guidelines.

no plagiarizing  add references

need good quality work

please use the grading sheet to complete this assignment

Tutor Answer

School: Duke University

Positioning presentation

Wal-Mart has for long being a leading store
dealing with various products
One of the products that the company boasts of
is the coffee
The company offers intensive selection of coffee
products at pocket friendly prices
It also gives one a chance to brew his or her own
coffee by offering bean and ground coffee
They also offer instant coffee, coffee filter and
other supplies that are really amazing
If you love coffee, just visit the Wal-Mart stores
and be assured of the best quality.

unique features of the coffee offered at WalMart
• Whole bean coffee
• Ground coffee
• Single serve...

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Thanks, good work

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