GMU Management TIMBUK2 San Francisco Paper

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Business Finance

George Mason University

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More and more companies begin to allow customers to make their own products. Through the establishment of many websites, customers can not only choose from a wide list of accessories, but also see the appearance of the final products The list below would be the choice that you can choose https://www.bmwusa.com/build-your-own.html#/series https://www.timbuk2.com/pages/customizer Write an article about a company in this list that sells configuration / customization products online. You will discuss the following issues: 1. Which company's website have you visited? Provide URL. 2. Choose a range of products (such as BMW's coupe 2-Series or timber2). 3. Explain how to configure your product? What are the options do you have ? Specific points. Answer these questions by explaining the customization process step by step. 4. Tell us how satisfied you are with the customization experience. If you are not satisfied, what factors (such as the convenience of web design and navigation, limited customization options) cause your dissatisfaction? 5. How important is customization to the company? Can you describe the company's business strategy? How does mass customization adapt to this strategy?.
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1

Running Head: TIMBUK2

TIMBUK2 San Francisco
Student’s Name
Instructor’s Name
Course Code
Date

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TIMBUK2
TIMBUK2 San Francisco

TIMBUK2 is a company located in San Francisco that deals with not only backpack
collections but also products such as gift cards and messenger bags. Rob Honeycutt, TIMBUK2
founder, was a freethinking and unrestricted bike messenger in San Francisco. As a messenger, he
acquires the interest of the utility and functionality of the messenger bag. Later, he designed the
classic messenger bag from the eclectic mission district neighborhood heart. Rob claims it was not
all about bags but what the messenger bag made promising. This industry focuses on the design of
quality bags. The production of quality bags is the reason for continued customer loyalty.
Likewise, it majors on serving the world with a keen eye on the past, present, and future. The
products do not only serve the current needs of the target clients, but the company also targets the
future needs of its clients. This industry's model emerged from the bicycle messenger bag
functionality and urban mobility revolution that is created.
TIMBUK2 products i...

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