Description
Instructions
Over the course of this unit, we have discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their effectiveness. For the Unit II Essay, you will expand on this topic.
Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate companies.
Within your essay, include the information below.
- Explain the principle value of two vision statements.
- Explain the principle value of two mission statements.
- Compare and contrast vision statements of each organization in terms of composition and importance.
- Compare and contrast mission statements of each organization in terms of composition and importance.
- Do you think organizations that have comprehensive mission statements tend to be high performers? How do mission and vision statements assist in selecting an industry-specific strategy?
- Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
please find the attached files. i look forward to working with you again. good bye
Running head: MISSION AND VISION STATEMENT
Outline
Name
Tutor
Institution
Course
Date
1
MISSION AND VISION STATEMENT
1.
Explain the principle value of two vision statements.
a.
Nike’s vision statement gears towards bringing innovation and inspiration to every
2
athlete globally.
b.
Adidas vision statement is geared towards becoming design leaders that bring the best out
of athletes through providing products that are performance guaranteed within the global
sports market.
2.
Explain the principle value of two mission statements.
a.
The value of the mission recognizes the significance of human potential and Nike uses
groundbreaking sports innovations to come with new products that result in company
sustainability.
b.
The value of the mission is to provide consumers with an exceptional sport lifestyle that
encourages them work out and express who they are.
3.
Compare and contrast vision statements of each organization in terms of composition and
importance.
a.
Nike’s vision statement comprises of an inspiration element that is centered on the
ultimate consumer.
b.
The vision is important because it allows the company prioritize its consumers’ needs
before anything else.
c.
Adidas is concerned about being the best sportswear company in the market and the
company intends to achieve this through developing products allow consumers
outperform themselves.
MISSION AND VISION STATEMENT
4.
3
Compare and contrast mission statements of each organization in terms of composition
and importance.
a.
Nike’s mission statement comprises of a humanistic element that leverages on ta
consumer’s psychology used to drive them purchase their products.
b.
The mission is important as company’s need to improve their consumers’ welfare
translates...