Market Segmentation and Targeting, discussion help

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qbbqyrtey91

Health Medical

Description

"Market Segmentation and Targeting" 

  • Determine how you would segment the market to conduct research for the health care product or service you found. Explain your rationale.
  • Referring to the same health care product or service, determine the most effective markets for that product or service. Explain your rationale.

***This is a discussion (strong paragraph), not a paper.***

Please no plagiarism. Need References.


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Explanation & Answer

Organizations seek to differentiate themselves especially in the eyes of their referral
sources especially in a highly competitive market. This is done through market segmentation, a
process by which products and services are targeted and designed to meet the specific needs of a
particular customer group.Proffesionals in marketing have moved beyond a strategy of market
aggregation which sees a market place homogeneous, to a highly targeted approach that
focuses and recognizes on heterogeneous needs. Hence health care organizations need to also
move beyond what is termed as (one size fits all)approach, to try and strive customizing services
for individual needs.
In health care you have develop clinical programs to address the needs of a particular
group, example in patients with diabetes. The first step in the segmentation process is to size the
market which is accomplished by determining the number of patients who have a particular
medical condition as a ...


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