Identify your favorite Superbowl XLVIII Ad. Copy the link to the ad and answer the following questions, Principles of Marketing homework help

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Tnel0118

Business Finance

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Please help me answer these questions. No Plagiarize.

 Identify your favorite Superbowl XLVIII Ad.  Copy the link to the ad and answer the following questions.

  1. What consumer needs were identified?

  2. Do you think this advertisement was effective at gaining the attention of the target audience? Explain why or why not.

  3. What particularly did you like or dislike about the ad?

  4. Was the ad designed for the Super Bowl Sunday only, or can it be re-used (to amortize cost)?

  5. And now the $4 million dollar question (remember the average 30 second ad cost the advertising company $4 million). The purpose of all advertising is either to inform, reinforce past behavior (remind), and/or change behavior (persuade). Of these 3 things, what was the major purpose of this ad?  Did the ad do this thing well? Why or why not? What could have been done more effectively?

  6. You CANNOT use an ad already used by another student.

  7. Please put the name of the product/company paying for the ad in your subject line

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Explanation & Answer

1

Running head: TURBO TAX AD

Turbo tax ad
First Last Name
Name of University

TURBO TAX AD

2

1) Description of the ad
The ad is based on the description that life is full of “why”. A teenage boy wants to understand
why they got dumped while another man wants to understand why he still loves and for the case
of a clown, they want to know why nobody laughs at their jokes. It always feels great to have
someone who can help you at times that one is looking for explanations. Turbo tax proves to be
the friend for the entire why” when one is looking for tax answers (Solomon et al. 2015).
2) Consumer need identified in the ad
Turbo tax ad is a representation of tax; the ad aims at explaining to people about the online tax
services offered by turbo tax.
3) Was the advertisement successful in gaining the audience attention?
Yes, the ad was successful in gaining the target audience attention. The target audiences of this
ad are people who are fresh graduates from college who do not know much about taxes. The
turbo ad did a great thing by creating this ridiculous commercial that attracts the youths.
4) Like and dislike if the ad
This being one of ad directed by John C, the Reilly's voice makes it a great ad. The ad also
makes its message clear that to do your tax...


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