Capella University Effective Organizational Leadership Paper
Assessment 5: Effective Organizational Leadership: Final ReportCreate a 10-page final report analyzing business problems found in three scholarly articles.INTRODUCTIONIn this assessment, you will create a final business report that you will write in your role as a business consultant. This report will be compiled from your previous assessments with the addition of new material.PREPARATIONIn this assessment, you will create a final business report that you will write in your role as a business consultant. This report will be compiled from your previous assessments with the addition of new material. In this report, you will inform the CEO of potential business problems and effective organizational leadership models, theories, and frameworks that put the problems into perspective.You will be expected to revise and add to your previously submitted work, based on any feedback you received, to create a doctoral-level paper that can be used as an artifact in your ePortfolio. You must show revisions to your previous assessments using Track Changes. To do this,Before you have turned on Track Changes, combine your previous work into one document.Turn on Track Changes and revise your work based on instructor feedback you received in your earlier assessments.Turn Track Changes off and continue writing the new material for this assessment.Go to the DBA Submissions Requirements page for more information about using Track Changes.INSTRUCTIONSPart 1: Business ReportWrite a 10-page business report in which you complete the following:Write a one-page executive summary that summarizes the 10-page business report.Describe best practices for creation of a business plan that aligns to organizational goals, with the inclusion of a business planning model and an illustration of that model.Make any revisions to the three business problem statements you developed in the previous assessments, stating the specific problem for each of the following three areas: management, information systems, and marketing. State, “The specific problem is…”.For each of the three problem statements, include an illustration that shows how the problem was narrowed down using a fishbone diagram (Ishikawa diagram) or a cause-and-effect diagram, where you identified the problem, worked out the major factors involved, identified possible causes, and analyzed your diagram to determine the focus of your problem statement.For each problem you developed, identify and discuss authoritative models and theories within scholarly and practitioner literature that can be used to further understand the problem.For each problem, identify an applied framework (which can be based on a theoretical, conceptual, process, or developmental framework) and explain how the framework relates to the problem.Select one of your problems and propose a potential Riipen project that is related to your problem statement and can be completed by a Capella learner. Be sure to detail the scope of the potential project.Using some of the common elements found in the models, theories, and frameworks, construct a mind map to illustrate logical relationships among frameworks for leadership, marketing management, and information systems. Give a detailed explanation of the mind map.Based on three scholarly articles, summarize authoritative models and theories and assess their credibility, relevance, and applicability for leadership, marketing, or information management concepts presented in the course.Your report should include the following headings and subheadings:Executive Summary.Leadership Business Problem.Information Systems Business Problem.Marketing Business Problem.Potential Riipen Project.Mind Map.Authoritative Models and Theories.Summary.Appendix: Reflection on Feedback.Part 2: ePortfolio RequirementsThe last part of this assessment will be to upload your assessment to the portfolio you created with the title DB-FPX8405 - Effective Organizational Leadership. Refer to the Capella Microsoft OneDrive ePortfolio Job Aid [PDF] for information about sharing your ePortfolio.Second or Third Submission AttemptsThe second and third submission attempts require the use of the Track Changes feature in MS Word to track revisions. Make any revisions to your assessment based on feedback from your instructor. You will find an overview of the resources on the DBA Submissions Requirements page. For additional information and resources, including how to use Track Change, see DBA Course Submissions in the in the DBA Skills Lab.Additional RequirementsBefore you submit: Before submitting your assessment, you are required to use Recite to check that your in-text citations match the reference list at the end of your assessment. Recite also checks for stylistic errors related to referencing. Make any corrections to your assessment based on the Recite report.For this assessment:You are required to follow the Standard Naming Convention requirements for any files you upload. You will find the requirements in the DBA Submissions Requirements page.You are required to follow the Track Changes requirements. You will find the requirements in the DBA Submissions Requirements page. Track Changes are also required for each re-submission of an assessment based on the previous review.Written communication: Use error-free doctoral-level writing, with original (non-plagiarized) content, logical phrasing, and accurate word choices.Scholarship: Use at least eight professionally reputable sources to support your main points and analysis. Be sure to include scholarly sources. Course resources may be included among the required sources.APA formatting: All resources and citations should be formatted according to current APA style and formatting guidelines.Length: 10 typed, double-spaced pages, in addition to the cover page, illustrations, reference page, and appendix.Font and font-size: Consistent, APA-compliant font, 12 point.Submit the assessment in the courseroom in the Assessment 5 submission area; copy and paste the link to your ePortfolio in the Comments section.UPDATE YOUR CAPSTONE PROJECT TEMPLATEGet ready for your next course by updating the Capstone Project Template that you started in DB-FPX8400 and uploading it to your ePortfolio. Fill out the narrative for Course 2: Leadership.COMPETENCIES MEASUREDBy successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:Competency 1: Produce clear, professional, and logical communications appropriately aligned with task, purpose, and audience.Create an executive summary that accurately summarizes the main points of the report.Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.Competency 2: Gather authoritative models and frameworks within scholarly and practitioner literature, using focused search techniques, for the purpose of assessing their credibility, relevance, and applicability for a problem experienced by managers of information systems or marketing (a leadership, marketing, or information management problem).Describe best practices for the creation of a business plan that aligns to organizational goals, including a business planning model and an illustration of that model.Discuss authoritative models and theories that can be used to further understand each problem.Identify an applied framework for each problem, including the rationale for selecting that framework.Competency 3: Construct mind maps to illustrate logical relationships among theoretical propositions for leadership, management, marketing, and information systems.Create diagrams that illustrate the causes-and-effects for each business problem.Construct a mind map to illustrate logical relationships among frameworks selected for the three business problems, explaining the mind map in detail.Competency 4: Formulate a business problem which justifies the need for a project in managing information systems and marketing.Formulate three well-defined business problems that justify the need for a project.Competency 5: Explain the nature of constructive feedback received and how to improve work quality.Reflect on the nature of constructive feedback and how you will improve the quality of your scholarly writing.Resources: Effective Organizational LeadershipEffective organizational leadership is required for any business that wants to be successful in innovating, developing, and growing. With the rapid pace of globalization and technological advancements, companies are continuously changing and adapting to the business environment. Organizations need to be conscious of the leadership models, styles, and theories and the effectiveness of the role and leading style. As you read each of the following articles, pay particular attention to the leadership styles and models that are presented. Note the frameworks that are used to explain the concepts of effective organizational leadership adapting leadership styles to address specific organizational needs.Ali, K. S., & Islam, M. A. (2020). Effective dimension of leadership style for organizational performance: A conceptual study. International Journal of Management, Accounting and Economics, 7(1), 30–40.McClellan, J., & DiClementi, G. (2017). Emotional intelligence and positive organizational leadership: A conceptual model for positive emotional influence. Journal of Behavioral and Applied Management, 17(3), 197–212.Shafique, I., & Beh, L. -S. (2017). Shifting organizational leadership perspectives: An overview of leadership theories. International Journal of Economic Perspectives, 11(4), 134–143.Resources: Leading with Effective Marketing ManagementMarketing is an essential aspect of a business as companies work to maximize the effectiveness of their strategies. As companies use marketing to foster business growth, selecting the right strategy is key. A tool that can be used to analyze the correct growth strategy is the Ansoff Growth Matrix (aka Ansoff Matrix), which offers the four strategic growth objectives of market penetration, market development, product development, and diversification. This resource is a guide that provides an overview of the matrix and how it is used:Ansoff Matrix. (n.d.). What is the Ansoff Matrix? https://www.ansoffmatrix.com/Another factor in leading with effective marketing is having a detailed understanding of the target market and customer needs. In today’s digital age, understanding the customer and their needs offers both opportunities and challenges. Data analytics and technology offer more opportunities for marketing research and customer relationship management, but the sheer amount of data can make interpreting the results challenging. This article discusses how you can use data to develop a marketing and business strategy that is customer-centric:Latinovic, Z., & Chatterjee, S. C. (2019). Customer centricity in the digital age. MIT Sloan Management Review, 60(4).As technology advances and social media continues to grow, opportunities to interact with and reach customers allow for marketing strategies to be integrated while utilizing different channels. This article presents some of the channels and tools available with digital marketing and social media marketing and shows how those concepts are different:Breitwieser, J. (2020, April 16). The difference between digital marketing and social media marketing (and why you should care). Business 2 Community. https://www.business2community.com/digital-marketi...Resources: Leading with Effective Technological InnovationTechnological innovation is the use of technology to support activities such as research and development, design of new products and services, generating new technological knowledge, finding new ways of reaching customers, or creating new opportunities for businesses. Technology can often be an innovation by itself, but technological advancement can also spawn innovation related to many aspects of the company regarding business operations. The following resources will help you understand how technology is being used to drive and support innovation.Read the following to learn about technological innovation and some of its implications for businesses.Brynjolfsson, E., & Schrage, M. (2009, August). The new, faster face of innovation: Thanks to technology, change has never been so easy or so cheap. Wall Street Journal, R.3.This article provides and overview of Industry 4.0 and how digitization is revolutionizing manufacturing:Marr, B. (2018, September 2). What is Industry 4.0? Here's a super easy explanation for anyone. Forbes. https://www.forbes.com/sites/bernardmarr/2018/09/0...This article discusses the academic literature related to Industry 4.0. As you read, note the discussion of business models, the reference to the product service system (PSS) framework, and the theories describing innovation levels related to a business model innovation framework. When analyzing articles at the doctoral level, it is a good idea to see how models, theories, and frameworks are used to advance your understanding of the concepts and build expertise related to the topics.Ibarra, D., Ganzarain, J., & Igartua, J. (2018). Business model innovation through industry 4.0: A review. Procedia Manufacturing, 22, 4–10.Resources: Professional Development FrameworkIn previous courses, you began to create a Professional Development Framework to improve your knowledge, skills, and competencies, and to develop your academic and professional identity as a DBA scholar-practitioner. Development of each domain is included in a different course:DB8400/DB-FPX8400 - Knowledge & Scholarly Thinking.DB8420/DB-FPX8420 - Advocate for Change.DB8630/DB-FPX8630 (or DB8730/DB-FPX8730) - Personal Effectiveness and Professional Identity.DB9801/DB-FPX9801 - Applied Research Competencies.DB9804/DB-FPX9804 – Final Framework included in your Presentation of Capstone Project.To continue your growth between these courses, we suggest that you take some time to think back on your doctoral journey so far and write a brief reflection in your Professional Development Journal [DOCX]. You may consider addressing one or more of the following questions.Have you discussed your framework plan with your informal contact network? If so, how? If not, why?How many of your goals have you acted upon? Describe the impact you’ve experienced.How has your framework influenced how you perceive yourself?Looking forward to domains you have not developed yet, what are your current strengths in that domain area? What are possible skills that you would like to develop?This is a suggested activity that you may choose to do. Your journal is not graded in this course, and you do not need to submit it to your instructor.If you would like to review the framework, see the following:DBA Professional Development Framework.DBA Professional Development Framework Guide [PDF].