Once you have established your goals for your product launch, you will know the particular outcomes you intend to achieve. Meeting these goals usually involves building product awareness and demand in the marketplace, which will lead to sales.
At the time that your organization sets the goals for the product launch, have your marketing team outline their marketing strategy, which will take your product’s buyer personas into consideration.
Note that this plan should dovetail with the rest of their overall marketing plan, and that the marketing team will also be responsible to help build the sales tools for the new features.
Building awareness before and during a product launch
Awareness is a precursor to demand. By building awareness, you improve the chances that your market will be interested in buying your product. The following tactics will help to strengthen your efforts:
CREATE PRESS RELEASES FOR THE PRODUCT LAUNCH
Many companies use press releases to announce new products or upgrades to their existing ones. Press releases are most effective when the content is newsworthy (like a major product release) and they include a customer endorsement.
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