BUS/475 v10
Wk 1 Apply: Degree of Alignment
Advanced Organizer
Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all
weekly assessments. Complete the chart below with information provided in the textbook and other resources.
Provide your analysis below the chart.
Selected Organization: Netflix
Describe the organization in the follow chart:
Element
Description
Mission
“We promise our customers stellar service, our suppliers a valuable
partner, our investors the prospects of sustained profitable growth, and our
employees the allure of huge impact.”
Vision
“Becoming the best global entertainment distribution service.”
Values
“Judgment, communication, curiosity, courage, passion, selflessness,
innovation, inclusion, integrity, and impact.”
Structure
The company has a hierarchical organizational structure. The organization
is not rigid in that there are modifications made from time to time on this
structure to account for business flexibility and the changes in the global
market.
Culture
The company has a people over processes company culture. It values its
employees more than the business processes. The employees get to enjoy
unlimited holidays. Many of the employees of Netflix employees report
high job satisfaction. Netflix is one of the best places to work.
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Wk 1: Advanced Organizer
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Analysis
Mission
The mission looks at what the company plans on doing for its stakeholders i.e., the
customers, suppliers, investors, and its employees. The company operations align with the mission
statement. It has managed to deliver its promises to its stakeholders. The company takes its
Corporate Social Responsibility seriously. It has been at the forefront of promoting the economy
and the environment ("Netflix Mission Statement 2019 | Netflix Mission & Vision Analysis,"
2019). The community projects it is involved in have enabled it to have a significant impact on the
people and the environment. The Netflix platform is reliable and stable. The video is of high
quality, and the charges are low; this is in line with is a promise to its customers.
Vision
The vision statement shows what the company plans to achieve in the long term. The
company wants to be the best in the industry and based on its current position in the industry and
its popularity, it is safe to say the company is halfway there. The company is innovative. For
example, it has recently adopted the latest user-friendly features. These features make it easy for
users to interact with the content they love. The company has also has adopted some of the best
corporate governance approaches that make it an excellent investment ("Netflix Mission Statement
2019 | Netflix Mission & Vision Analysis," 2019). Netflix has a global presence. The company’s
vision is to be the best not only in its mother nation but worldwide. The company practices
Copyright 2019 by University of Phoenix. All rights reserved.
Wk 1: Advanced Organizer
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diversity and inclusion. It tries to incorporate different cultural backgrounds in its content, and in
so doing, it has an advantage in the global market.
Company values
Its company values aid the company processes. It includes different cultural backgrounds
in its content. The company has had major innovative ideas in the past. Recently, Netflix has
introduced a new feature that allows its viewers to alter the content speed (Lee, 2019). Users have
an option of using speed ranging from 0.5 to 1.5. This feature has elicited criticism from various
filmmakers who feel that content should be watched in its original speed. However, consumers
feel differently about it; they feel that the feature will come in handy when trying to recap an
episode that someone already watched to remind themselves of specific details before viewing the
next episode.
Structure
The diagram below shows the organizational structure of the company. The company might
have a hierarchical organizational structure, but it is flat compared to others. All functional groups
report to the CEO, thereby allowing for executive control from the company’s headquarters. The
geographical divisions help the company in achieving marketing effectiveness, making it possible
for the company to achieve its vision (Anderson, 2019). The product or operations division makes
it easy for the company to distribute its products via the other content division. The original
programming division makes it possible for the company to produce original films. Through its
organizational structure, the company can achieve its mission and vision.
Copyright 2019 by University of Phoenix. All rights reserved.
Wk 1: Advanced Organizer
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Culture
The company’s mission is centered on the company’s stakeholders. The corporate culture
makes it easy for the company to achieve its mission because it shows that the company values its
stakeholders more than the business operations. The company is transparent to its stakeholders
and, most importantly, treats them with respect ("What Makes Netflix's Company Culture so
Effective?," 2019).
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Conclusion
Netflix tries to align its business processes with its company culture, its core values,
organizational structure, vision, and mission. In so doing, the company can maintain high
performance and have a good relationship with its stakeholders.
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References
Anderson, D. (2019, October 20). Netflix Inc.'s Organizational Structure & Its Strategic
Implications. Retrieved from https://www.rancord.org/netflix-organizational-structuredesign-organizational-chart-characteristics
Lee, B. (2019, October 28). Netflix faces film-maker backlash over playback speed test feature.
Retrieved
from
https://www.theguardian.com/film/2019/oct/28/netflix-backlash-
playback-speed-test-feature
Netflix Mission Statement 2019 | Netflix Mission & Vision Analysis. (2019, October 11).
Retrieved from http://mission-statement.com/netflix/
What Makes Netflix's Company Culture so Effective? (2019, July 17). Retrieved from
https://peakon.com/us/blog/workplace-culture/netflix-company-culture/
Copyright 2019 by University of Phoenix. All rights reserved.
Running head: NETFLIX SWOT ANALYSIS
Netflix SWOT Analysis
Tania Reyes
BUS/475
January 13, 2020
1
NETFLIX SWOT ANALYSIS
2
Netflix SWOT analysis
Introduction
Netflix is an American based entertainment company that has a global presence. It was
formed in 1997 and has since grown in leaps and bounds to become a major source of
entertainment on the world stage (Universe, 2015). Like any other firm, the company has its
strengths, weaknesses, opportunities and threats. The following is an elaborate analysis of the
SWOT of the business with a key interest in its threats and the opportunities that it has in its
expansion agenda
The SWOT analysis
Strengths
The first power of the company is its massive financial muscle. Financial statement of the
company indicates that it has been growing in revenues and it has been in a position to rake in
enormous profits from its various activities. The fact that it makes profits is important in making
sure that it is in a position to diversify in other economic activities that can give it more income.
Besides, the enterprise is popular with the masses. Most entertainment enthusiasts are always
looking into various Netflix sites to get the most recent videos of favorite movies. That means it
has a loyal customer base that will prove valuable in its next projects (Ojer & Capape, 2013).
Additionally, Netflix has ventured into production of its movies such as the house of cards and
that only makes it more popular with the public.
NETFLIX SWOT ANALYSIS
3
Weakness
One of the weaknesses of Netflix is that at one point it attempted to increase fees for its
videos and also delink the DVDs from its live streaming programs. At that moment, it tainted its
reputation and injured its public standing. Another weakness of the firm is that much as it
registers some growth in revenue, the fact is that it is much slower that had been expected. Also,
the company has found difficulty in managing the local and international demands for
entertainment services. Finally, some of the titles that the firm comes up with are not up to date,
and that has a negative impact on how fans receive its videos.
Opportunities
Even in the face of the weaknesses that the company has, it is true that it still has a
plethora of opportunities to push its agenda forward. Firstly, there is a tremendous growth in the
video market, and this is a chance that the firm can take to improve its position as a reliable and
competent entertainment provider in the global stage. Besides, the company has succeeded in
coming up with personalized items and services (Roth, 2009). That improvement has made it
possible to align itself with the specific needs of its customers across the globe. Lastly, the
company can expand its streaming services so as to meet the ever increasing global demand.
Threats
Notably, the entertainment industry is one of the most competitive ventures in business
circles. One of the threats that the company faces is the stiff competition from the market
especially Amazon. Amazon has proven to be a very competitive player, and its innovations
NETFLIX SWOT ANALYSIS
4
usually leave Netflix looking awful. Additionally, the costs of licensing are increasing, and that
hampers the growth of the enterprise since it takes a lot of the company's revenues. However, the
greatest threat that it should watch out for is the upcoming habit of businesses acquiring
exclusive rights to some videos. In that line, if it fails to move with speed to go ahead of the rest,
then it might as well end up with nothing to give to its large global customer base.
The biggest threat that it needs to watch out for and the opportunity that it needs to follow
Competition from Amazon is getting g stiffer than before, and there is no chance
Amazon is going to step on the brake pedals. It is increasingly becoming important for Amazon
for become creative and find ways of proving that it is up to the challenge that Amazon is
providing. If Amazon is not careful, then it might be thrown into oblivion and never to recover.
However, there is an opportunity that Netflix can explore. It can as well venture fully into movie
production just as it did with House of Cards which received a tremendous amount of public
approval.
NETFLIX SWOT ANALYSIS
5
References
Ojer, T., & Capapé, E. (2013). Netflix: A new business model in the distribution of audiovisual
content. Journalism and mass communicafion, 3(9), 575-584.
Roth, D. (2009). Netflix everywhere: Sorry cable, you’re history. Wired, 17(10), 17-10.
Universe, F. (2015). Netflix, Inc. History.
Running Head: PROJECT METRICS
1
Project Metrics
Tania Reyes
University of Phoenix
January 20, 2020
PROJECT METRICS
2
Project Metrics
The opportunity the project is going to be based on is the battle for fresh content. I chose
this opportunity because the industry is growing, and more competitors are coming onboard,
meaning that without new content, the company will become irrelevant. All players in the industry
are trying to charm the customers with new content, but players with entertaining and engaging
content win the hearts of the consumers. The main benefit of the project to the company is that it
will help Netflix remain relevant in the market.
Objectives
By the end of the project;
1. The company should have gained more than1000 new subscriptions.
2. The company should have produced at least three original movies that reflect the current
issues faced by the people.
3. The company should have created at least three movies from different cultural backgrounds
other than the US
Objective
Project
Team members
Project sub teams
Leadership
External
resources
Objective 1
AI
CR
C
IC
Objective 2
AI
CR
C
IC
Objective 3
AI
CR
C
IC
PROJECT METRICS
3
Rationale
The company needs to have gained more than 1000 new subscriptions because the project
is geared towards attracting new customers in addition to retaining its current customers. It is
through new subscriptions that the company’s revenue and market share will increase. The reason
why the company needs to make at least three original content reflecting the current societal issues
is that customers need new content. They also need content they can relate to; they will find it
engaging. Lastly, Netflix is a global brand meaning that it needs to consider the different cultures
of its subscribers. Making movies that reflect the different cultures will make people of diverse
cultures subscribe to their content.
Metrics
Objective one
The two parameters Netflix can use to measure the success of this objective is looking at
the schedule and determining whether the company was able to attract 1000 new customers of
more during the specified period. If during the specified period, the subscriptions reach 1000 or
more, then the objective will be termed a success. Another metric is the number of subscriptions.
The objective clearly states that during the specified period, the project will be ongoing; it will
need to have at least 1000 new subscriptions. The baseline here is 1000, and if the subscriptions
are equal to 1000, it succeeded; if they are below 1000, then it failed, but if they are above 1000,
then it realized its expectations.
Objective two
The metrics used to measure this objective is customer satisfaction and Return on
Investment (O'Loughlin, 2018). Customer satisfaction will help provide information on whether
the movies made covered some of the current societal issues. If the customers are not satisfied with
PROJECT METRICS
4
the film, then it means that the objective was not achieved. The other metric is to look at the ROI
of the project. The company will need to analyze the money used in making the movies and the
amount gained from the sale and distribution of the films. If the ROI is low, it means that
consumers did not respond well to film, meaning that the objective was not achieved.
Objective three
The metrics to consider include customer feedback and scope (O'Loughlin, 2018). The
company will need to get feedback from people to see whether they enjoyed watching movies from
different cultures. They also need to look at customer feedback that shows whether customers from
these cultures enjoyed the films and what their feelings are toward the portrayal of their culture in
the movies. If it elicits more positive feedback, then it means the objective was achieved. The
company also needs to evaluate the scope of the movies to ascertain whether different cultures
were captured in these films.
PROJECT METRICS
5
Reference
O'Loughlin, E. (2018, June 19). Project Success Metrics: Keeping Projects On Time & On
Budget. Retrieved from https://blog.capterra.com/criteria-for-measuring-project-success/
Project Plan
Page 1 of 2
Wk 4 – Apply: Project Plan
Project Title: Netflix Inc.
Project Objectives:
•
•
•
Identify other internet providers and tradeoff with ISP
Determine the production cost and compare with the company’s profit
Identify a unique niche in the verge of competitive market
1. Identify other internet providers and tradeoff with ISP
Operational Step
Responsible Person
Timeline
Review the competitor’s internet providers
Research manager (Ben)
10/28 (5 weeks)
Rate the identified internet providers based
on cost and speed
Cliff
9/30 (1 week)
Collection of customer reviews and
preferences
Customer care(Caro)
10/14 (3 weeks)
Submit the proposals to the Netflix Inc. top
management for further analysis and
funding
Operation manager(Mark)
10/21 (4 weeks)
2. Determine the production cost and compare with the company’s profit
Operational Step
Responsible Person
Timeline
Review the inventory records in the
company for a specified period
Margaret(Sales Manager)
and Mark (Operation
manager)
10/14 (3 weeks)
Single out every department to check those
modules which generate more profit to the
company and the liabilities as well
Japheth (Ass. Operations
Manager)
10/21 (4 weeks)
Compare the cost and profit with that of
respective competitors
Margaret
9/30 (1 week)
Determine the redundant modules and
consult the management on their fate
Operation manager (Mark)
10/7 (2 weeks)
Project Plan
Page 2 of 2
3. Identify a unique niche in the verge of competitive market
Operational Step
Responsible Person
Timeline
Collect customer proposals and
requirements
Mark and Caro
10/21 (4 weeks)
Identify the market shift and the new
technologies
Cliff(Marketing Director)
10/14 (3 weeks)
Evaluate the several opportunities to derive
the best incorporation
Cliff, Margaret and Caro
10/7 (2 weeks)
Conduct a pilot testing for the new area of
specification while observing customer
reaction
Japheth (Ass. Operations
Manager)
10/28 (5 weeks)
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