Netflix Inc Contingency Plan and Executive Presentation

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  1. Project plans outline the intended course of events; however, things don’t always happen as intended. Organizations need to consider risks and develop a contingency plan. This plan is typically presented to management. Add the following 2 columns to the project plan table you created in Wk 4 – Apply: Project Plan: 
    1. Potential Risk Factors 
    2. Contingency Plans 
    3. Based on your prior research, determine potential risk factors for not meeting each of the project objectives. Develop a contingency plan for each of the potential risks. Add the potential risks and contingency plan to your Wk 4 – Apply: Project Plan. Use Microsoft PowerPoint®?, Prezi®?, or another software to create a 12- to 14-slide executive presentation—with appropriate images and diagrams—that summarizes the following information: 
    • The organization’s information presented in Wk 1 
    • SWOT analysis and market trend research 
    • Project objectives 
    • How success will be measured
    • The value this project will bring to the organization
    • Project metrics 
    • Timelines  
    • Responsible parties 
    • Potential risk factors 
    • Contingency plans 
    • Include detailed speaker notes within the presentation. 

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BUS/475 v10 Wk 1 Apply: Degree of Alignment Advanced Organizer Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all weekly assessments. Complete the chart below with information provided in the textbook and other resources. Provide your analysis below the chart. Selected Organization: Netflix Describe the organization in the follow chart: Element Description Mission “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.” Vision “Becoming the best global entertainment distribution service.” Values “Judgment, communication, curiosity, courage, passion, selflessness, innovation, inclusion, integrity, and impact.” Structure The company has a hierarchical organizational structure. The organization is not rigid in that there are modifications made from time to time on this structure to account for business flexibility and the changes in the global market. Culture The company has a people over processes company culture. It values its employees more than the business processes. The employees get to enjoy unlimited holidays. Many of the employees of Netflix employees report high job satisfaction. Netflix is one of the best places to work. Copyright 2019 by University of Phoenix. All rights reserved. Wk 1: Advanced Organizer BUS/475 v10 Page 2 of 6 Analysis Mission The mission looks at what the company plans on doing for its stakeholders i.e., the customers, suppliers, investors, and its employees. The company operations align with the mission statement. It has managed to deliver its promises to its stakeholders. The company takes its Corporate Social Responsibility seriously. It has been at the forefront of promoting the economy and the environment ("Netflix Mission Statement 2019 | Netflix Mission & Vision Analysis," 2019). The community projects it is involved in have enabled it to have a significant impact on the people and the environment. The Netflix platform is reliable and stable. The video is of high quality, and the charges are low; this is in line with is a promise to its customers. Vision The vision statement shows what the company plans to achieve in the long term. The company wants to be the best in the industry and based on its current position in the industry and its popularity, it is safe to say the company is halfway there. The company is innovative. For example, it has recently adopted the latest user-friendly features. These features make it easy for users to interact with the content they love. The company has also has adopted some of the best corporate governance approaches that make it an excellent investment ("Netflix Mission Statement 2019 | Netflix Mission & Vision Analysis," 2019). Netflix has a global presence. The company’s vision is to be the best not only in its mother nation but worldwide. The company practices Copyright 2019 by University of Phoenix. All rights reserved. Wk 1: Advanced Organizer BUS/475 v10 Page 3 of 6 diversity and inclusion. It tries to incorporate different cultural backgrounds in its content, and in so doing, it has an advantage in the global market. Company values Its company values aid the company processes. It includes different cultural backgrounds in its content. The company has had major innovative ideas in the past. Recently, Netflix has introduced a new feature that allows its viewers to alter the content speed (Lee, 2019). Users have an option of using speed ranging from 0.5 to 1.5. This feature has elicited criticism from various filmmakers who feel that content should be watched in its original speed. However, consumers feel differently about it; they feel that the feature will come in handy when trying to recap an episode that someone already watched to remind themselves of specific details before viewing the next episode. Structure The diagram below shows the organizational structure of the company. The company might have a hierarchical organizational structure, but it is flat compared to others. All functional groups report to the CEO, thereby allowing for executive control from the company’s headquarters. The geographical divisions help the company in achieving marketing effectiveness, making it possible for the company to achieve its vision (Anderson, 2019). The product or operations division makes it easy for the company to distribute its products via the other content division. The original programming division makes it possible for the company to produce original films. Through its organizational structure, the company can achieve its mission and vision. Copyright 2019 by University of Phoenix. All rights reserved. Wk 1: Advanced Organizer BUS/475 v10 Page 4 of 6 Culture The company’s mission is centered on the company’s stakeholders. The corporate culture makes it easy for the company to achieve its mission because it shows that the company values its stakeholders more than the business operations. The company is transparent to its stakeholders and, most importantly, treats them with respect ("What Makes Netflix's Company Culture so Effective?," 2019). Copyright 2019 by University of Phoenix. All rights reserved. Wk 1: Advanced Organizer BUS/475 v10 Page 5 of 6 Conclusion Netflix tries to align its business processes with its company culture, its core values, organizational structure, vision, and mission. In so doing, the company can maintain high performance and have a good relationship with its stakeholders. Copyright 2019 by University of Phoenix. All rights reserved. Wk 1: Advanced Organizer BUS/475 v10 Page 6 of 6 References Anderson, D. (2019, October 20). Netflix Inc.'s Organizational Structure & Its Strategic Implications. Retrieved from https://www.rancord.org/netflix-organizational-structuredesign-organizational-chart-characteristics Lee, B. (2019, October 28). Netflix faces film-maker backlash over playback speed test feature. Retrieved from https://www.theguardian.com/film/2019/oct/28/netflix-backlash- playback-speed-test-feature Netflix Mission Statement 2019 | Netflix Mission & Vision Analysis. (2019, October 11). Retrieved from http://mission-statement.com/netflix/ What Makes Netflix's Company Culture so Effective? (2019, July 17). Retrieved from https://peakon.com/us/blog/workplace-culture/netflix-company-culture/ Copyright 2019 by University of Phoenix. All rights reserved. Running head: NETFLIX SWOT ANALYSIS Netflix SWOT Analysis Tania Reyes BUS/475 January 13, 2020 1 NETFLIX SWOT ANALYSIS 2 Netflix SWOT analysis Introduction Netflix is an American based entertainment company that has a global presence. It was formed in 1997 and has since grown in leaps and bounds to become a major source of entertainment on the world stage (Universe, 2015). Like any other firm, the company has its strengths, weaknesses, opportunities and threats. The following is an elaborate analysis of the SWOT of the business with a key interest in its threats and the opportunities that it has in its expansion agenda The SWOT analysis Strengths The first power of the company is its massive financial muscle. Financial statement of the company indicates that it has been growing in revenues and it has been in a position to rake in enormous profits from its various activities. The fact that it makes profits is important in making sure that it is in a position to diversify in other economic activities that can give it more income. Besides, the enterprise is popular with the masses. Most entertainment enthusiasts are always looking into various Netflix sites to get the most recent videos of favorite movies. That means it has a loyal customer base that will prove valuable in its next projects (Ojer & Capape, 2013). Additionally, Netflix has ventured into production of its movies such as the house of cards and that only makes it more popular with the public. NETFLIX SWOT ANALYSIS 3 Weakness One of the weaknesses of Netflix is that at one point it attempted to increase fees for its videos and also delink the DVDs from its live streaming programs. At that moment, it tainted its reputation and injured its public standing. Another weakness of the firm is that much as it registers some growth in revenue, the fact is that it is much slower that had been expected. Also, the company has found difficulty in managing the local and international demands for entertainment services. Finally, some of the titles that the firm comes up with are not up to date, and that has a negative impact on how fans receive its videos. Opportunities Even in the face of the weaknesses that the company has, it is true that it still has a plethora of opportunities to push its agenda forward. Firstly, there is a tremendous growth in the video market, and this is a chance that the firm can take to improve its position as a reliable and competent entertainment provider in the global stage. Besides, the company has succeeded in coming up with personalized items and services (Roth, 2009). That improvement has made it possible to align itself with the specific needs of its customers across the globe. Lastly, the company can expand its streaming services so as to meet the ever increasing global demand. Threats Notably, the entertainment industry is one of the most competitive ventures in business circles. One of the threats that the company faces is the stiff competition from the market especially Amazon. Amazon has proven to be a very competitive player, and its innovations NETFLIX SWOT ANALYSIS 4 usually leave Netflix looking awful. Additionally, the costs of licensing are increasing, and that hampers the growth of the enterprise since it takes a lot of the company's revenues. However, the greatest threat that it should watch out for is the upcoming habit of businesses acquiring exclusive rights to some videos. In that line, if it fails to move with speed to go ahead of the rest, then it might as well end up with nothing to give to its large global customer base. The biggest threat that it needs to watch out for and the opportunity that it needs to follow Competition from Amazon is getting g stiffer than before, and there is no chance Amazon is going to step on the brake pedals. It is increasingly becoming important for Amazon for become creative and find ways of proving that it is up to the challenge that Amazon is providing. If Amazon is not careful, then it might be thrown into oblivion and never to recover. However, there is an opportunity that Netflix can explore. It can as well venture fully into movie production just as it did with House of Cards which received a tremendous amount of public approval. NETFLIX SWOT ANALYSIS 5 References Ojer, T., & Capapé, E. (2013). Netflix: A new business model in the distribution of audiovisual content. Journalism and mass communicafion, 3(9), 575-584. Roth, D. (2009). Netflix everywhere: Sorry cable, you’re history. Wired, 17(10), 17-10. Universe, F. (2015). Netflix, Inc. History. Running Head: PROJECT METRICS 1 Project Metrics Tania Reyes University of Phoenix January 20, 2020 PROJECT METRICS 2 Project Metrics The opportunity the project is going to be based on is the battle for fresh content. I chose this opportunity because the industry is growing, and more competitors are coming onboard, meaning that without new content, the company will become irrelevant. All players in the industry are trying to charm the customers with new content, but players with entertaining and engaging content win the hearts of the consumers. The main benefit of the project to the company is that it will help Netflix remain relevant in the market. Objectives By the end of the project; 1. The company should have gained more than1000 new subscriptions. 2. The company should have produced at least three original movies that reflect the current issues faced by the people. 3. The company should have created at least three movies from different cultural backgrounds other than the US Objective Project Team members Project sub teams Leadership External resources Objective 1 AI CR C IC Objective 2 AI CR C IC Objective 3 AI CR C IC PROJECT METRICS 3 Rationale The company needs to have gained more than 1000 new subscriptions because the project is geared towards attracting new customers in addition to retaining its current customers. It is through new subscriptions that the company’s revenue and market share will increase. The reason why the company needs to make at least three original content reflecting the current societal issues is that customers need new content. They also need content they can relate to; they will find it engaging. Lastly, Netflix is a global brand meaning that it needs to consider the different cultures of its subscribers. Making movies that reflect the different cultures will make people of diverse cultures subscribe to their content. Metrics Objective one The two parameters Netflix can use to measure the success of this objective is looking at the schedule and determining whether the company was able to attract 1000 new customers of more during the specified period. If during the specified period, the subscriptions reach 1000 or more, then the objective will be termed a success. Another metric is the number of subscriptions. The objective clearly states that during the specified period, the project will be ongoing; it will need to have at least 1000 new subscriptions. The baseline here is 1000, and if the subscriptions are equal to 1000, it succeeded; if they are below 1000, then it failed, but if they are above 1000, then it realized its expectations. Objective two The metrics used to measure this objective is customer satisfaction and Return on Investment (O'Loughlin, 2018). Customer satisfaction will help provide information on whether the movies made covered some of the current societal issues. If the customers are not satisfied with PROJECT METRICS 4 the film, then it means that the objective was not achieved. The other metric is to look at the ROI of the project. The company will need to analyze the money used in making the movies and the amount gained from the sale and distribution of the films. If the ROI is low, it means that consumers did not respond well to film, meaning that the objective was not achieved. Objective three The metrics to consider include customer feedback and scope (O'Loughlin, 2018). The company will need to get feedback from people to see whether they enjoyed watching movies from different cultures. They also need to look at customer feedback that shows whether customers from these cultures enjoyed the films and what their feelings are toward the portrayal of their culture in the movies. If it elicits more positive feedback, then it means the objective was achieved. The company also needs to evaluate the scope of the movies to ascertain whether different cultures were captured in these films. PROJECT METRICS 5 Reference O'Loughlin, E. (2018, June 19). Project Success Metrics: Keeping Projects On Time & On Budget. Retrieved from https://blog.capterra.com/criteria-for-measuring-project-success/ Project Plan Page 1 of 2 Wk 4 – Apply: Project Plan Project Title: Netflix Inc. Project Objectives: • • • Identify other internet providers and tradeoff with ISP Determine the production cost and compare with the company’s profit Identify a unique niche in the verge of competitive market 1. Identify other internet providers and tradeoff with ISP Operational Step Responsible Person Timeline Review the competitor’s internet providers Research manager (Ben) 10/28 (5 weeks) Rate the identified internet providers based on cost and speed Cliff 9/30 (1 week) Collection of customer reviews and preferences Customer care(Caro) 10/14 (3 weeks) Submit the proposals to the Netflix Inc. top management for further analysis and funding Operation manager(Mark) 10/21 (4 weeks) 2. Determine the production cost and compare with the company’s profit Operational Step Responsible Person Timeline Review the inventory records in the company for a specified period Margaret(Sales Manager) and Mark (Operation manager) 10/14 (3 weeks) Single out every department to check those modules which generate more profit to the company and the liabilities as well Japheth (Ass. Operations Manager) 10/21 (4 weeks) Compare the cost and profit with that of respective competitors Margaret 9/30 (1 week) Determine the redundant modules and consult the management on their fate Operation manager (Mark) 10/7 (2 weeks) Project Plan Page 2 of 2 3. Identify a unique niche in the verge of competitive market Operational Step Responsible Person Timeline Collect customer proposals and requirements Mark and Caro 10/21 (4 weeks) Identify the market shift and the new technologies Cliff(Marketing Director) 10/14 (3 weeks) Evaluate the several opportunities to derive the best incorporation Cliff, Margaret and Caro 10/7 (2 weeks) Conduct a pilot testing for the new area of specification while observing customer reaction Japheth (Ass. Operations Manager) 10/28 (5 weeks)
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Answer outline to executive presentation



Contingency plan
Executive presentation


Running head: CONTIGENCY PLAN

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Contingency Plan
Name
Institutional affiliation

CONTIGENCY PLAN

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Discussion
What I discovered about contingency planning.
A contingency plan is crucial for any business that wants to continue undertaking its operations
smoothly and achieve its objectives regardless of the seen and foreseen risks. In every decision
whether financial or trading that the manager and his team make there is always a contingency
plan in place. The greatest challenge is when trading in such a limited time which means the
contingency plan has to be flexible enough. For instance, the manager that I interviewed is
involved in trading shares and every second means money which means the risks are high such
as maintain functional computer systems they have another backup center which is part of their
contingency plan. Customers are the number one priority, and for this, the company has two call
centers. In the case of any system failure, the company has a backup call center to diverge the
traffic to ensure the company is always live and available to customers no matter the situation
such as power breaks or heavy traffic on their system. Using “what if” the company can prepare
for any scenario that can disrupt their business at any even given time. Something unique that I
discovered is that when running a business there is no minor or major risk all are treated equally
because they can disrupt operations an instance the company has a contingency plan in case of
violence.
Creativity and critical thinking within a contingency plan
On a further interview, I discovered that critical thinking is important when designing a
contingency plan. According to Mr. Anderson, there is need to accurately determine the multiple
outcomes and have an entirely defined course of action for any risk that may occur. Using “what
if” projects the management team can pinpoint all the risks and access their strength level so that

CONTIGENCY PLAN

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a contingency plan is created to match the exact risk it is addressing. In one example that Mr.
Anderson pointed out that in trading shares communication is very vital because it is what drives
the company’s operation if there is a broken link in communication, the company incurs heavy
losses which may even cause the company run out of business. In the case of a communication
interrupt the company has secured its communication lines and has a backup data center that will
ensure continuity in trading shares. Mr. Anderson also highlighted the hard side of creating
contingency plans is dealing with the unknowns which require creativity. The team responsible
for creating a contingency plan must use “what if” projects to determine the unknowns and
determine the right people who will deal with the situation when it occurs. Creativity comes in
handy when dealing with an unknown risk, yet it cannot be ruled out because it was not included
in the initial contingency plan.
How to integrate creativity in planning process
Because my job entails coming u...


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I was having a hard time with this subject, and this was a great help.

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