Description
Discuss the 5 brand assets which are drivers in most large companies. How do they relate to the company you are writing about?
These are the 5 brand assets:
1. Brand awareness
2. Emotional connection
3. Brand loyalty
4. Product line extension
5. Price premium
The company I wrote about is Whole Foods. Basically just discuss how Whole Foods relates to these five brand assets. It doesn't have to be a specific length as long as it is described effectively.
Explanation & Answer
Running head: BRAND ASSETS AS DERIVERS
Brand assets as drivers
First Last Name
Name of University
1
BRAND ASSETS AS DRIVERS
2
About the organization
Whole food market Inc. is one of the American supermarkets that have exclusive services
relating to food that doesn’t have any artificial preservatives, flavors, colors, hydrogenated and
sweeteners. It is one of the first certified; this means that it has to maintain high standards to stay
ahead of its competitors. This calls for the use of the five brands promotion drivers.
Brand awareness involves the extent to which the brand is recognized by both the target and the
potential customers of a certain product. This is usually expressed as percentage of the targeted
market. This is mainly the...