MKG 330 CSU Marketing Essay

User Generated

Zvxrqnuqny01

Business Finance

MKG 330

California Southern University

MKG

Description

Identify a time when you believe a company acted unethically. Describe the situation and discuss the action on the part of the company that led you to this conclusion. Was it anything to do with the final product or service? Was it associated with the company's supply chain or labor pool? Did it have to do with the environment? Did they handle consumer information unethically?

Now, examine this from a consumer behavior perspective. When you assessed the situation as unethical, what did you do? In your own words, respond considering the following: Did you stop purchasing products or services from the company? Did you share this information with friends and family? Did you share your findings online? Why or why not?

Explanation & Answer:
2 pages
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Explanation & Answer

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Running head: ASSIGNMENT

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Assignment
Instructor name
Student name
Date

ASSIGNMENT

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Unethical practices mean an action that is morally wrong. In business, it can be
unethical conduct, exploiting workers, misleading product information, unfair competition,
manipulating accounts, bribery, overbilling the customers, dumping toxins, tax loopholes,
unnecessary ...


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