Running head: CUSTOMER BEHAVIOR AND MARKETING STRATEGIES
Apple Marketing Strategies in Relation to Customer Behavior
Apple Company’s success has been attributed to its profound marking strategies that have
placed the company’s brand on top in both the local and international markets (Bhasin, 2019).
The company’s products portfolio incorporates iPhones, MacBook, iPods, and iPad. Each
product takes different marketing strategies and product promotions. Advancement in technology
in the recent decade has played an integral role in marketing. Many companies have integrated
new technology in product promotion strategies such as advertising and online marketing. Apple
Inc. has concentrated on innovation technology to develop to generate a positive perception
among its customers. Apple products exhibit significant human ingenuity and quality that meets
customer specifications among all generations. (Bhasin, 2019) Customer behavior is crucial in
marketing because it enables the company to leverage consumer needs and product preferences.
One of apple's marketing strategies includes a unique value proposition and market
segmentation for apple target customers. Over the years Apple has focused on its premium
customers who have been loyal to the comp...
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