Expanded Client Analysis of Consumer Behavior and Marketing Strategies

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Question Description

Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is further discussed. You will use your Week 1 paper to assist with your findings.

Find three specific examples of the company's marketing strategy and its relationship with consumer behavior. Examples should include the same, similar, and new cases of company communications including promotion, advertising, social media, and other materials.

Provide your opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. Give three examples, and incorporate concepts of conditioning, persuasion, and other subjects covered during the first half of our class.

Discuss each example you found using specific information.

Include screenshots or copies of the marketing pieces you examined.

Format your paper consistent with APA guidelines.

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Individual Assignment: Expanded Client Analysis of Consumer Behavior and Marketing Strategies Purpose of Assignment The Week 2 paper allows the student to expand their understanding of how consumer behavior concepts match with a company’s marketing strategy as they add to the examples and discussion continuing to focus on Week 1’s “client.” Going back to the discussion of making sure the choice of the example company is “robust and diverse.” a company with different products and/or campaigns will highlight target market definition and market segmentation among other factors. An obvious example is Geico Insurance – famous for its “talking Gecko,” the company always has multiple campaigns going for different customers and products. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 90 #/90 Partially Met Not Met Comments: The student finds three different examples of the company’s marketing strategy and its relationship with consumer behavior. The student provides their opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. The student gives three examples, and incorporate concepts of conditioning, persuasion, and other subjects as well as discusses each example found using specific information. The student includes screen shots or copies of the marketing pieces examined. The paper is 700 to 1,050 words in length. Writing Guidelines The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Met Comments: Expanded Client Analysis of Consumer Behavior and Marketing Strategies Grading Guide MKT/554 Version 2 Writing Guidelines Met Partially Met Not Met Total Available Total Earned 40 #/40 130 #/130 Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 2 ...
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Tutor Answer

Msharon
School: UC Berkeley

Attached.

Running head: CUSTOMER BEHAVIOR AND MARKETING STRATEGIES

Apple Marketing Strategies in Relation to Customer Behavior
Name
Professor
Course
Date

1

CUSTOMER BEHAVIOR

2

Apple Company’s success has been attributed to its profound marking strategies that have
placed the company’s brand on top in both the local and international markets (Bhasin, 2019).
The company’s products portfolio incorporates iPhones, MacBook, iPods, and iPad. Each
product takes different marketing strategies and product promotions. Advancement in technology
in the recent decade has played an integral role in marketing. Many companies have integrated
new technology in product promotion strategies such as advertising and online marketing. Apple
Inc. has concentrated on innovation technology to develop to generate a positive perception
among its customers. Apple products exhibit significant human ingenuity and quality that meets
customer specifications among all generations. (Bhasin, 2019) Customer behavior is crucial in
marketing because it enables the company to leverage consumer needs and product preferences.
One of apple's marketing strategies includes a unique value proposition and market
segmentation for apple target customers. Over the years Apple has focused on its premium
customers who have been loyal to the comp...

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