The Walt Disney Company

timer Asked: Jun 25th, 2014
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Question Description

In what specific ways did Disney decision makers disregard the absence of complete information in the Eurodisney case?

Tutor Answer

School: University of Virginia

100% original

Negative Infiltration strategies and lack of cultural sensitivity used by the Disney decision makers disregarded the absence of complete information in Euro Disney Case. They did not have full information on the basis of cultural miscalculation. There is need to overcome cultural miscalculation with the help of understanding cross cultural psychology and people across the world.

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Good stuff. Would use again.

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