Writing Assignment 2 (30 points)The primary learning objectives in module 2 are to (1) identify key elements of marketing strategy and planning, and (2) apply a model of corporate social responsibility (CSR) to analyze corporate behavior.Purpose of the assignment:This assignment has 2 purposes.First, this assignment is designed to improve your ability to apply key elements of marketing strategy to explain an organization’s business model.Second, it is designed to improve your ability to apply a model of corporate social responsibility to analyze corporate decisions. In this assignment, you will apply the Virtue Matrix (explained in a required reading for this module) to real-world examples of socially responsible behavior by organizations. Your analysis should make use of specific information from the Virtue Matrix framework and data from the examples you use. Many studies in education indicate that reflection is an effective part of learning. The design of this writing assignment gives you a guided approach for reflecting on the required readings for Module 2. Assignment Due Date: Monday, May 24, 11:00 PM Central Time.What to do: Answer each of these questions1. Evaluate Levi Strauss’s organizational strategy and business model according to the following steps and questions, labelled A, B, C, and D, below (use the assigned article about Levi Strauss to get the facts that support your answer. Using information from outside this article and the assigned article on Business Model Innovation will likely result in a lower score on this assignment) A. Define 2 of Levi’s target markets, based on information in the assigned article.B. Describe Levi’s value proposition 1. Note: This is not explicit in the article (the tagline, “Live in Levi’s” is not a value proposition). Please state a plausible value proposition and give evidence from the article to support your answer. 2. Need help? Page 55 in the class textbook provides help defining a value proposition.C. What value discipline is Levi’s building to support this competitive advantage, and what specific decisions has it made to support this value discipline? (the value discipline you list should be one of the value disciplines covered in Module 1 and be consistent with the information in the “Customer Intimacy and Other Value Disciplines” article).D. Is Levi’s business model best described as a “Creation Business Model”, a “Sustaining Innovation Business Model”, or an “Efficiency Business Model”? For the answer you choose, describe that business model phase (using the “The Hard Truth About Business Model Innovation” article) and provide at least 2 details from the Levi Strauss article that supports your answer.Question 2 is on the next page.2. Apply the Virtue Matrix to answer each of the following sets of questions. Be sure to use examples that are not already presented in the required reading on the Virtue Matrix.A. Examining Strategic Actions in the Frontier: Present one example of an organization taking actions that represent the strategic quadrant of the Frontier portion of the Virtue Matrix. Explain your answer from the perspective of the Virtue Matrix framework. Be sure to provide specific information about your example that supports your conclusion about its actions.B. Examining Structural Actions in the Frontier: Present one example of an organization participating in actions that represent the structural quadrant of the Frontier portion of the Virtue Matrix. Explain your answer from the perspective of the Virtua Matrix framework. Be sure to provide specific information about your example that supports your conclusion about its actions.Formatting Guidelines. Please provide all of your answers in Word or a program that easily be opened using Word. Please include the respective number and question before each of your responses. For Question 2, please include the corresponding letter for each part of your answer (i.e., 2A, 2B). You may use bullet points, graphs, figures, tables, etc. to communicate your response. There is no page limit or specified minimum. Of course, submitted work should clearly validate that the appropriate assigned material was read and is being applied correctly in each answer. Please remember, this assignment is designed to help you learn by providing a guided reflection and application of the required material. If you quote or borrow from other people’s work you should cite the original source. You may use any citation format you prefer to cite sources in your work.NOTE: The Module 2 lecture video(s) may help your thinking about each of these questions, but watching the video(s) is not a replacement for reading the specified assigned articles.Originality of WorkThis is an “open book” assignment. You may quote sources as part of your answers, but please cite the source when you quote it (plagiarism is not allowed). You may communicate with other members of class about the readings and questions, but you must provide your own responses.GradingGrades will be assigned using the criteria set out in the Writing Assignment 2 Rubric (next page).Submitting your Work:Please submit your work by clicking on the “Writing Assignment 2” title in Module 2 on our class’s Blackboard site.Table 1: Writing Assignment 2 Rubric Poor Good ExcellentTarget Markets (Q 1A) 0 PointsThe question is not answered, or it contains several mistakes. 2 PointAnswer identifies only one distinct target market from the assigned article, or information used to identify target markets does not come from the article. 4 PointsAnswer correctly identifies two distinct target markets from the assigned article.Value Propositions(Q 1B) 0 PointsThe question is not answered, or it contains several mistakes. 2 PointAnswer either provides less than 2 total benefits or the answer does not provide evidence from the assigned article to support the stated value proposition. 4 PointsAnswer details a bundle of benefits (2 or more) that are consistent with the way Levi’s products are described in the article.Value Discipline(Q 1C) 0 PointsAnswer does not identify an appropriate value discipline that is listed in the "Customer Intimacy and Other Value Disciplines" article. OR, a value discipline is listed, but no supporting details from the Levi's article are provided. 1 PointAnswer identifies an appropriate value discipline, but it provides very little or no supporting details from the article to explain why this appears to be the value discipline Levi's is pursuing. 3 PointsAnswer identifies an appropriate value discipline and provides sufficient supporting details from the article to explain why this appears to be the value discipline Levi's is pursuing.Business Models (Q 1D) 0 PointsA wrong business model phase is given and answer lacks supporting details from the article OR question is not answered. 4 PointsAnswer identifies an appropriate business model phase, but it provides very little or no supporting details from the article to support the answer given. 7 PointsAnswer identifies an appropriate business model phase and provides 2 supporting details from the article indicating why this is the business model phase is appropriate.Strategic Actions in the Frontier (Q 2A) 0 PointsThe question is not answered. Or, in the answer provided, it incorrectly applies the concept of strategic actions in the frontier 3 PointsThe example lacks clear evidence of the criteria required to label it as part of the strategic frontier. 6 PointsThe example provides clear evidence of corporate behavior that both benefits shareholders and adds to the supply of social responsibility. Structural Actions in the Frontier(Q 2B) 0 PointsThe question is not answered. Or, in the answer provided, it incorrectly applies the concept of structural actions in the frontier 3 PointsThe example lacks clear evidence of the criteria required to label it as part of the structural frontier. 6 PointsThe example provides clear evidence of corporate behavior that benefits society but does not directly have a positive impact on shareholders

As a leader in the field of education, you must constantly review program goals and initiatives, collect and analyze program-specific data, and refine strategies for the continuation of your programs to affect educational change. Thus far, you have honed some of these skills in your hypothetical role as a member of Mayor Keller’s task force in Grand City. You now have the opportunity to apply these skills to designing a program evaluation for your own educational setting. How will you approach understanding what you want to evaluate and enact data-informed change? For this Assignment, you will develop Parts 1 and 2 of your Course Project. In Part 1: The Program, you will analyze a program in your specialization that is in need of evaluation and change; and in Part 2: Evaluation Tool Planning, you will outline an evaluation tool for the process. Note: This Assignment has five parts and you will complete sections in subsequent modules. The final part will be due in Week 10, Module 5. To prepare: Review the Fullan (2016) chapters in the Learning Resources. Consider how program evaluations fit within the process of continuation of educational change and the stakeholders who play a role in that continuation. Read the Giancola (2015) and Peurach, Glazer, & Winchell Lenhoff (2016) articles. Reflect on the purposes and various approaches of program evaluations and those elements that are inherent in any program evaluation. Reminder: The Giancola (2015) resource will serve as an essential guide for the completion of your Course Project. Be sure to read it for your work in this module, and refer to it often as you complete your Course Project. Consider a program within your specialization area that is in need of evaluation and change. Review any existing data regarding the program, and think about what the data may be telling you about the effectiveness of the program. Think about how you would plan for the evaluation of your selected program. What tools might you need to measure its effectiveness? How might you develop a tool of your own to measure not only effectiveness, but also to identify areas for growth? Using Giancola (2015) as a starting point, research a number of program evaluation tools and approaches. What quality indicators might you use to evaluate your selected program? What criteria will you use to evaluate the program based on those indicators? Review the Learning Resources from the Module 2 Discussion 2. What strategies might you consider employing to garner trust and buy-in from staff in conducting your program evaluation? Review and save a copy of the Walden APA Paper Template linked in the Learning Resources as well as other resources in the Writing Center. Note: All Assignments in this course require the use of the APA Paper Template. Complete the following parts of your Course Project: Part 1: The Program Write a 2- to 3-page explanation of the following: The program you identified within your specialization area that is in need of evaluation. Be sure to include the purpose of the program, stakeholders involved in the program, and at least two current goals of the program. Current program data and what the data is telling you about the effectiveness of the program. Be sure to include what additional data you believe should be collected to support a change. The strategies, activities, or program initiatives that are currently in place to help the program to be effective and meet the goals. Be sure to explain to what extent the program initiatives are supported by research and data. Part 2: Evaluation Tool Planning Write a 2- to 3-page explanation of the following: At least five key quality indicators to measure the effectiveness of your selected program. Provide a rationale for each indicator supported with reference to program goals, initiatives, and research. The type of criteria you can use to evaluate the indicators and how you might set up your evaluation tool. Provide a rationale for your criteria and evaluation tool design. The strategies you will employ to establish buy-in and collaboration from other stakeholders regarding conducting a program evaluation. Provide a rationale as to why the selected strategies would be effective with your program’s stakeholders. For this Assignment, and all scholarly writing in this course and throughout your program, you will be required to use APA style and provide reference citations. Learning Resources Note: To access this module’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus. Required Readings Fullan, M. (2016). The new meaning of educational change (5th ed.). New York, NY: Teachers College Press. Chapter 4, “Initiation, Implementation, and Continuation” (pp. 54–81)Chapter 6, “The Teacher” (pp. 97–122)Chapter 10, “The District Administrator” (pp. 177–208) Gurley, D.K., Peters, G.B., & Collins, L. (2015). Mission, vision, values, and goals: An exploration of key organizational statements and daily practice in schools. Journal of Educational Change, 16(2), 217-242. doi:10.1007/s10833-014-9229-x Day, C., Gu, Q, & Sammons, P. (2016). The impact of leadership on student outcomes: How successful school leaders use transformational and instructional strategies to make a difference. Educational Administration Quarterly, 52(2), 221-258. doi:10.1177/0013161X15616863 Adams, C. M., & Miskell, R. C. (2016). Teacher trust in district administration: A promising link of inquiry. Journal of Leadership for Effective and Equitable Organizations, 52(4), 1-32. doi: 10.1177/0013161X16652202 Covey, S. (2009). How the best leaders build trust. LeadershipNow. Retrieved from http://www.leadershipnow.com/CoveyOnTrust.html Giancola, S. (2014). Evaluation matters: Getting the information you need from your evaluation. U.S. Department of Education. Retrieved from https://www2.ed.gov/about/offices/list/oese/sst/evaluationmatters.pdf Note: This resource is an essential guide for the completion of the Course Project. Be sure to read it for your work in this module, and refer to it often as you complete your Course Project. Peurach, D.J., Glazer, J.L, Winchell Lenhoff, S. (2016). The developmental evaluation of school improvement networks. Educational Policy, 30(4), 606-648. doi:10.1177/0895904814557592 Required Media Grand City Community Go to the Grand City Community and click into City Hall to review the following for this module: Laureate Education (Producer). (2016b). Grand City education and demographic data files [PDF]. Baltimore, MD: Author.