Moorpark College Core Values of The People Political Party Discussion Paper

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Peer Review 1. Find the thesis. Underline it. If your peer chose option one, does the thesis use the word “rebellion,” “distinction,” “uniqueness” or some equivalent? If your peer chose option two, does the thesis point out a surprising similarity or surprising difference between the ads? Is the thesis an arguable claim? Is it saying something new—not completely obvious at first glance? If you answered no to any of these questions, tell your peer to re-write the thesis. 2. In the thesis or introduction, does your peer forecast what will be in the rest of the paper? If so does the essay follow through with the promised material or order of presentation? If not, and you think forecasting would help the essay's unity, suggest a forecasting phrase. 3. Does each paragraph have a topic sentence near the beginning that relates to the thesis? If not, suggest your peer include a key word or phrase that connects the topic sentence to the thesis. Does the topic sentence fit the rest of the paragraph? If not, put a “U” (for Unity) by it. 4. Read the sentences in each body paragraph. Does each sentence fit under the “umbrella” of the topic sentence? If not underline it and point it out to the writer. 5. Does the writer connect detail back to the point sentence? Does the writer justify that connection? How could he or she improve the justification? 6. Look at the Outline. Does the paper follow the outline? If not point it out to the writer. If it is a compare and contrast paper (option two) determine if the writer is using alternating or block structure. Evaluate the order of the paragraphs. Are all the paragraphs in a logical order? Does the writer need to add, remove, or move stuff around in order to make it work? 7. Does each point have enough particulars to support it? Where could the writer use more support and more examples (illustrations)? Does your peer talk about font, the text (word choice, sentence structure, connotation), eye gaze, camera orientation (high/low/near/far), facial expressions, body language, color, lines, other design elements, props (clothing, objects), setting, relationships between actors, and rhetorical context? 8. Does the writer integrate quotations correctly? Point out dropped quotations that your peer needs to fix. 9. What, if anything, confuses you about the essay as written? Put a squiggly line under awkward phrases. If you feel comfortable doing so, suggests some ways to rewrite the sentence or phrase. 10.What part of the essay did you like best? What part impressed you the most or was the most convincing? Why? 11.Overall, what would you change in this essay? 12.Please spend some time editing their paper for grammatical mistakes. Look for incomplete sentences (i.e. fragments), run-ons, comma splices, subject-verb agreement, and illogical shifts in tense. Essay One—analyze an ad. Option One: Assignment: Find an ad that attempts the “rebel sell” or otherwise sells some sort of distinction. Your thesis should tell me how that ad makes this sell: what appeals does it make? How does it make those appeals? How is it selling distinction? This is an image analysis paper, so you should break the ad down into parts and show the reader how the parts work together to make the ad's argument. Sample Theses: 1. Xerox's print ad in Maxim 5/06 issue 45 attempts the “rebel sell” by identifying with creative selfsufficiency. 2. The Pabst Blue print ad in the 78th issue of Stuff effectively makes a rebel sell because it is cynical and self-aware, signaling that it is hip to “rebel” irony. 3. This ad for the H2 in National Geographic's September 2005 issue appeals to our desire for distinction from mass-culture because it confers the distinction of financial success, absolute “otherness” in comparison to everything else on the road, and the unique potential power to explore virgin wilderness. Option Two: Compare and contrast two ads that sell similar products. Point out the key “surprising” differences and/or similarities. This is perhaps best done by identifying the different appeals each ad makes to its respective audience. Sample Theses: 1. The ad for Corona in Maxim's August 2005 issue differs from an ad in the same issue of Maxim for Molson Canadian, also a light beer, in that it appeals to an “I am me” VALS segment while the Molson ad appeals to “belongers” and “emulators.” 2. An ad for Corona Light and an ad for Molson Canadian, two light beer ads appearing in Maxim's August 2005 issue, both use humor and target young twenty-something males. Their key difference lies in the memes they sell and their particular target twenty-something male. The Corona ad targets a male who wants to be anything but ordinary, while the Molson ad pokes fun at cultural badges of try-hard distinction, appealing to males who are secure in their traditional manliness. Your paper should include 1. a strong thesis-claim. 2. image analysis. 3. detailed support. Length: 3 pages. First Draft Due Feb. 3 Final Draft Due Feb. 10
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Attached.

Running head: AD ANALYSIS

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Ad Analysis

Student’s name:
Institutional affiliation:

AD ANALYSIS

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Ad Analysis

Option One: Hero scooter advert
One ad that truly attempts the “rebel sell” on the internet is the Hero electric scooter
advert. The “rebel sell” principle was coined by Andrew Potter and Joseph Heath in 2004 and
refers to the sale of counterculture products at odd prices. This principle places value on the
substitute and other competing products to the “rebel products” instigating that customers are
more persuaded to buy such products. The principle also notes that in contemporary consumer
behavior, individuals tend to overexert their financial capabilities so that they are able to get the
“rebel sell.” Similarly, the Hero motorcycle company utilizes the “rebel sell” principle to entice
as many buyers as possible using other captivating sentiments, captions, and images of the
product. This advert exemplifies the “rebel sell” principle considering that it is a new
technological product and it is thus expensive to most middle class indivi...


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