Description
Introduction
For this portfolio work project, you will analyze the internal and external factors that shape and influence an organization's strategy. Your work on this assessment will demonstrate your understanding of industry forces and how an organization can leverage its strengths to its advantage.
Scenario
The vice president of strategy has asked you to prepare an objective analysis of the internal and external environments of the organization. She is hoping that your insight can be used to plan for the future direction of the company.
Your Role
You are a strategic analyst for the company you have selected to use in this course. The company has recently started the strategic planning process and needs to analyze the current internal and external environments.
Requirements
For this assessment, you will need to complete a VRIO or Value Chain analysis, a PESTEL analysis based on research of the organization (not conjecture or opinion), and a Five Forces model (pay attention to the relationships of elements from both PESTEL and Five Forces). These must be included in the document you submit. You should also research the industry your company is in, as well as the company's website for information and supporting evidence. Once you have this research completed, prepare an executive briefing report that will be distributed to senior executive leadership. In your report, address the following:
- Analyze the internal environment of the organization.
- What are the key findings from your VRIO or Value Chain analysis?
- How well does the organization leverage its strengths to execute the business strategy?
- How effective is the organizational structure and management system design?
- Analyze the external environment of the organization.
- What are the key findings from your PESTEL analysis?
- What are the key findings from your Five Forces analysis?
- How can the organization respond to these forces to better position itself?
- Recommend a course of action for leadership based on your analysis.
Explanation & Answer
Attached.
Running head: PORTFOLIO
1
Portfolio
Name
Institution
Instructor
Course
Date
PORTFOLIO
2
Table of Contents
STRATEGIC ANALYSIS ............................................................................................................................ 3
INTRODUCTION ........................................................................................................................................ 3
INTERNAL ENVIRONMENT .................................................................................................................... 3
Leverage Strengths to Execute Business Strategy .................................................................................... 4
Effectiveness of Nike Organizational Structure and Management Design ............................................... 4
EXTERNAL ENVIRONMENT ................................................................................................................... 5
FIVE FORCE ANALYSIS ....................................................................................................................... 6
Response to the Five Forces ..................................................................................................................... 6
COURSE ACTION FOR LEADERSHIP..................................................................................................... 7
References ..................................................................................................................................................... 8
3
PORTFOLIO
STRATEGIC ANALYSIS
INTRODUCTION
A company has to understand its mission, vision, objectives and competition in strategic analysis.
In the current business standing, businesses have to be differentiated from competitors. Therefore,
it is important to understand the value of a specific product before investing in from the consumer
perspective. According to Rothaermel (2017), companies have to show why their product is of
value to gain a competitive advantage. Nike has tried to leverage competition through a wide range
of products, effective marketing strategies, extensive customer base and innovative offering. This
is why the company can stand out despite stiff competition. This assignment will focus on the
VRIO framework, PESTEL model and the Porters Five Force Model effective strategies that have
helped Nike gain intense competitive advantage.
INTERNAL ENVIRONMENT
THE VRIO ANALYSIS
To assess the value a company brings to the market, the VRIO analysis is used. The company
resources have to meet the requirements of the VRIO model to gain long term success and
competitive advantage. There are key fo...
Review
Review
