Carnival Cruise Lines Case Study 5.2 help

timer Asked: May 15th, 2016
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Question description

Homework Instructions

Carnival Cruise Lines Case Study 5.2.pdf

1.Read the Carnival Cruise Lines Case Study 5.2 on pages 137-142 in Management Communication: A Case-Analysis Approach.  You are to respond in writing to the issues presented in the case:

a.Imagine you are a Carnival Corporation senior manager who has been asked to provide advice to Mr. Gerry Cahill, President and CEO of Carnival Cruise Lines, regarding the issues he and his company are facing.  Prepare a strategy memo to Mr. Cahill that:

i. Summarizes the details of the case.

ii. Rank orders the critical issues and discusses their implications (what they mean and why they matter).

iii. Offers specific recommendations for action (assigning ownership and suspense dates for each).

iv. States how to communicate the solution to all who are affected by the recommendations.

b.  Your memo should provide a detailed explanation of your strategy that demonstrates
clear, insightful critical thinking.  It should be 500-600 words long, with correct spelling, grammar, and APA format standards including two academic sources that are properly cited.

c.Now imagine you are Mr. Gerry Cahill, President and CEO of Carnival Cruise
Lines.  Prepare a business letter to all Carnival Splendor cruisers who have been inconvenienced or disappointed by the events described in the case.

i. Your letter should reflect the precepts of good business letters as discussed in
Chapter 5 of Management Communication: A Case-Analysis Approach.

ii.  Your letter should offer specific actions to address the critical concerns of the

d.  Your business letter should be 300-400 words long with correct spelling, grammar,
and punctuation.

e.  The memo and business letter are to be written from the perspective of communicating after the incident; i.e. the ship has been returned safely to shore and passengers have returned to their homes.

Tutor Answer

School: University of Virginia

Hello, how are you, i am currently formatting and proofreading your document, will be done in  a short while

TO: Mr. Gerry Cahill, C.E.O, Carnival Corporation
FROM: Senior manager, Carnival Corporation
DATE: May, 16-2016
SUBJECT: Carnival cruise ship
Carnival cruise ship: A summary of the details of the case study.
The case study provides a detailed explanation of the accident as it occurred. The case also
explains the events in real-time as to how and what went in before and on the time that the
accident happened. The case shows the main issues that are related to the Carnival cruise ship.
Below is an exploration of the main issues related ion the case study.
Key issues
a) The cruise crushes aboard.
One of carnival Cruise lines had an accident while with passengers aboard. The recuse team their
best but the process was more complicated. The rescuers would only access limited information
which was frustrating. The smoke resulted from a misconnection with the electricity in the
b) Trouble in the sea
The industry has been going through crisis in the sea. At times cruise ships have undergone
through the virus outbreaks an...

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