Description
- The collection of usability data from consumers can come from a variety of format methods (i.e., a Website, text message, door-to-door, phone call, etc.). NVivo and Atlas are two (2) well-known data analysis tools described in the textbook. Determine which tool you prefer over the other and explain why.
- There are key steps involved in product development before the design process can proceed. Explain the purpose of having user involvement and product goals before requirements can be established. Suggest the degree to which most users should be involved.
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Explanation & Answer
NVivo and Atlas both help analyze data collected from consumers, but Atlas is my preferred tool because of the intuitive interface. Atlas simplifies many features that both software share, thus making an easier method with which to analyze and extract useful information from the abundant consumer information. This becomes exemplified when utilizing data that has an unstructured format, as Atlas would simplify the way in wh...
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