Assignment : Evaluating a Journal Article In this assignment, you have to prepare a 1,400 word critical analysis of a given article from attached Article. You need to critically evaluate the article from a theoretical perspective and consider the practical implications using examples based on the Omani market. You need to use at least two other related journal articles (selected by yourself), to support your evaluation of the article. Article Title:“Customer perception towards effectiveness of floor advertisements in organized retail" The Task: Evaluate the journal article with specific consideration of the following: - Introduction (100 words) - Title of the article (100 words) - Abstract (100 words) - Introduction of the article (100 words) - Theory (200 words) - Methodology (200 words) - Results (200 words) - Contribution (200 words) - Overall assessment (200 words) Please, note the following: You must use at least two other journal articles for your discussionYour references must reflect a balance between academic and internet sourcesYour arguments must be balanced and supported by marketing literature on consumer behaviour and marketing communicationsYou must demonstrate and apply your marketing knowledge *** Words count = 1400 words. *** In-Text Citations and References using Harvard style. *** Attachment has been uploaded named “Article on Retail Advertising in Oman” *** Please note that the format of your paper should be essay format, and you are expected to discuss and analyse the aforementioned issues. These guidelines are suggestive of the headings/sub-headings for your discussion. Bullet points will not be accepted.

Assignment 2: “We tend to think of culture in terms of race and ethnicity when in reality people can share a common identity based on other types of group membership. For example, Morse treats the LGBT community as a culture. Write 3-page paper/essay about another ethnic group (select any group from the top 3 ethnic groups in the USA) that can be treated as a cultural segment from a marketing perspective. Give an overview of the group’s characteristics, explain why you feel this group can be targeted as a culture and why they are an attractive segment to target and discuss how marketers reach out to this group and provide suggestions”.

Select an industry (i.e. fashion retailer, travel & hospitality, automotive, health and wellness, etc...) to develop a comprehensive digital branding plan for a fictitious business you will need to create. It may be a product or service, business to consumer or business to business. Ideally, the company should have e-commerce as its primary source of revenue, but it may also have a retail location too. One of your best resources you can use is what would be a real (current business) competitor of your new fictitious business. For example, if I chose the fashion industry and created an athletic apparel brand, I could use Lululemon or RYU as my competitor research and digital branding benchmark. The goal of this project is for you to go through the process of creating a digital branding marketing plan;I want you to choose a company and do the same example at the endQ) What is your choice of Industry and fictitious company to do your project on? I thought I would offer you a couple of ideas to get you started on your project. Start by brainstorming a few things about your 'brand' and 'business. See below for an example I put together. Ask yourself the same questions and try and write out the answers in a clear and concise way. Once you have completed that, start by writing out your company introduction, target audience, brand positioning statement, and value proposition statement. This will help you chip away at your project yet provide the foundation for the rest of it while we start to dive into the digital toolkit. Example Who Are You? Dilawri Group of Companies Automotive retailer Automotive Service and Parts provider Canada’s Largest Automotive Group We represent 13 brands and 18 Dealerships in the BC Region 64 Dealerships and 30 brands across Canada What Do You Do? We sell luxury vehicles We sell mid-class vehicles We service vehicles Sell Parts Contribute to the community through sponsorships and events Give back to the community and charity organizations through donations Who is Your Target Market? People who are looking to purchase, lease or finance a new or pre-owned vehicle Male/female demographic within the Greater Vancouver area Ages 25-55 Families with children Luxury automotive shoppers Affluent demographic active in their community English, Mandarin, Cantonese, Farsi, Hindi, Korean, Tagolog speaking persons and more! Commuters How Are You Different? We focus on providing a high level of customer service to promote advocacy and customer retention We offer top trade-in value for vehicles because we represent a wide range of brands We strive to offer an optimal digital experience to our shoppers We encourage our customers to shop at any of locations to suit their vehicle needs What is Your Promise? Dilawri is genuinely aligned with our customers. As a representative of many different brands, Dilawri’s position is truly impartial and unbiased. The only ‘agenda’ we have is you (a happy customer).