DirectionsThis assignment will be based on the following scenario about Bob's Small Time Grocery:Background: Bob's Small Time Grocery liked your proposal, but they are not satisfied with how their colors look on your sample page. The customer gives you permission to experiment with multiple stylings and steer them towards clean and professional. They also do not want their logo, which also uses the company colors, to appear out of place on the site. You must provide a branding guide with different styling options and a suggested path forward. You must also update the styling sample page to reflect the new branding.For this assignment, you will write a branding document that describes how you plan to style the customer web site and incorporate their colors (#00FF48 and #FF0000). You will also update the styling page from LP01 Assignment with new styling based on the new branding.NOTE: You must Fork the CodePly page created in LP01 Assignments so you do not overwrite your previous LP01 Assignments page.Writing Guidelines:Prepare a branding document that will be 2-3 pages in lengthUse a “12” point font (Arial or Times New Roman)Use single-spaced lines instead of double-spacedUse APA style citations for any referencesCite any information referenced from another sourceUse correct sentence structure and grammarUse appropriate vocabulary and terms associated with the subject matterBranding Document Components:First section called "Color Scheme" that contains your discussion about the colors for the web page. Research 3 color scheme combinations for the customer using Adobe Color Selector (https://color.adobe.com). As a starting point, you may enter either of the customer colors into the Adobe CC page to see what combinations are available with the various Color Rules. After you choose a color combination, paste a screenshot of the color palette swatches and the RGB codes for each proposed scheme into the Word document. Discuss your reasons for selecting these color combinations, such as emotions or perception. Select your favorite of the 3 color schemes and discuss how the customer logo will blend or contrast with the colors. Also, identify your primary color and two accent colors and where you will use each on the web page, e.g. header background, footer background, headings, etc.Second section called "Typography" that contains your discussion about the font typeface, size, and decorations. Using the customer's Open Sans font as the default font for the web page, select a serif font for headings. Discuss how a sans-serif font is better for body text and a serif font is better for headings.Third section called "Media" that contains your discussion about a background image for the page and overall use of content images. Select a background image from http://backgroundhost.com/. Explain how the background image blends or contrasts with the selected colors and the customer's colors. Copy and paste a thumbnail of the background image into the document. Explain how too many images on the page will detract from the user experience. Your reasons can include page load time, busy web page, confusing content, etc.Fourth section called "Animations" that contains your discussion of animations that will add value to the web site. Explain how too animations can detract from the user experience. For simplicity, propose that a single hover effect on the form submit button is sufficient. Also, explain that the button hover will show the accent color from the selected color scheme.Fifth section called "Recommendations" that contains a summary of all of your recommendations for colors, typography, and images for branding their web site.Styling Page Components:Fork the CodePly page created in LP01 Assignment as the starting point for this page.The page must display the background image selected in the branding document.The header and footer areas must use the primary color as the background color.Text in the header and footer areas may need to use a white color (#FFFFFF) if dark text is not legible.Block quote text must use an accent color as the text color.The page must display level 1 heading elements with the heading text color from the selected color scheme.The form button must change background color to an accent color on mouse hover and the button text must be legible, i.e. dark text on a dark background is not legible.Submit this assignment to the dropbox "LP02 Assignment: Customer Styling." You can navigate to this dropbox by clicking the “next” arrow at the top right of your screen. This assignment is worth 100 points and will be graded according to the scoring guide below.

CSE 230 Project 3: UART Palindrome Checker Learning Objectives: ● Create modular code and interface with unfamiliar modularized code The Task In this project, you will be writing a program that receives a string of characters via the UART, checks if this string is a palindrome, and then uses a print function to print either “Yes” or “No”. A palindrome sequence of characters (typically a word or phrase) that is the same both forwards and backwards. For this project, strings will be terminated using a period (‘.’). You may assume that a string will contain at least one character in addition to a period. You will not need to handle empty strings or strings with only a period. Your program should be able to handle multiple strings sent one after another or concatenated together. For example, the string: “abba. data.” should print “Yes” followed by “No” on the next line. Spaces should be ignored when checking for a palindrome and the palindrome should not be case sensitive. For example, “A nut for a jar of Tuna.” would be considered a palindrome. Print Function A skeleton PLP project file is available to download on Blackboard. The PLP project includes a second ASM file titled, project3_print.asm. This ASM file contains the print function used in this project. PLPTool concatenates all ASM files within a PLP project into a single location in memory (unless additional .org statements have been added to specify different location for code). No changes to project3_print.asm should be made. When called, depending on the value in register $a0, the following string will be displayed on the simulated UART device’s output. If $a0 contains a zero then “No” will be displayed and if $a0 contains a non-zero value (e.g. one) then “Yes” will be displayed. The print function is called using the following instruction: call project3_print To use the print function, your PLP program needs to initialize the stack pointer ($sp) before performing the function call (or any other operations involving the stack pointer). For this reason, the skeleton project file includes an initialization that sets the stack pointer to 0x10fffffc (the last address of RAM). Palindrome Checking Strategies There are two strategies I would recommend for saving your string in in memory and checking to see if it is a palindrome. The first would be to use only an array and keep a pointer (a register containing a memory address) for both the first element in the array (commonly referred to as a head pointer) and last element in the array (commonly referred to as a tail pointer). As you add elements to your array, update your tail pointer so that it moves to the new last element in the array. When you have reached the end of your string (a period has been received), you can perform your palindrome check comparing the characters your head and tail pointers point to and, if they point to the same character, move them both inwards towards the center of your array. If the pointers cross and all the characters were the same, your string was a palindrome. The second strategy would be to use an array, treated as a queue, and the stack. You can traverse the array from the start (the first character saved) to the end (the last character saved) while simultaneously popping characters off the stack. The queue will give you the string forwards and the stack will give you the string backwards. For both techniques I described above, keep in mind they are simpler if you perform some conditioning to the characters you receive before saving them. For example you don’t need to save spaces in your data structure(s) since they can be ignored and the comparisons are simpler if, when first receiving character, you convert them all to the same case (either all upper or all lower) before storing them. That way you won’t need to write logic that indicates things like “A” == “a” and “A” == “a”.

Marketing is a very important function with any business and is defined by the American Marketing Association as; “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In laymen’s terms, marketing is everything you do to promote your company’s product and services to potential customers. Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies, social, mobile, and local marketing plan, and how effective you think these efforts are in promoting the business.