Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format.  Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called “Media Popup” and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10?×12? entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years — all for $499. It is available in three different colors (black, silver, and white).  Business Memo: You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below. Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions. Checklist: 1. Identify either a consumer or business market.  2. Describe your bases for segmenting the market (e.g., demographics). 3. Identify segmentation descriptors (e.g., age, occupation, income). 4. Explain your rationale for the segmentation descriptors. 5. Describe a target market.  6. Identify a marketing mix (product, place, promotion, price). 

WRITTEN CASE ANALYSIS Please prepare in a formal report on the Citicorp case. Assignment questions are provided below. You must do a thorough analysis of the case and write up your analyses and conclusions in a narrative report format with financial analyses attached. You should not attempt to update the case. By its very nature, a case is “timeless.” That is, it is written to illustrate a specific point and the data to make decisions on this point are included in the case. Your written report should have a cover page with an honors statement provided at the bottom. The remainder of the report should be typed, double-spaced, with page numbers and a header at the top right of each page. At least 6 pages. 1) do not quote the authors of the text or the case unless it is necessary to make a point; 2) use tables and appendices to summarize your analyses, especially financial analyses; 3) use bullets and lists only to itemize lists, not as a substitute for complete sentences; 4) use subject headings to separate ideas; and 5) answer each question thoroughly. Do not fall into the sophomoric trap of writing out the questions and then answering it. Present the analyses and conclusions in a report or narrative format that discusses each topic, delineated by subject headings, and build to a conclusion. Avoid recommendations that require “looking into..” or “thinking about,” as this is what you are expected to do. Your recommendations should include action items that the company could implement starting tomorrow. Finally, proof read your paper prior to submitting it as your presentation will be a part of your final grade. Read Case 11: Citigroup Inc., 2015, pp. 455-463, and write a report that fully and thoroughly answers the following:What trends are driving change in the banking and securities industry?Describe the nature of competition in the industry. What factors are increasing rivalry in the industry? How strong are each of the competitors? Develop and discuss a CPM.Develop and discuss a SWOT analysis for Citicorp.Develop a financial analysis and discuss Citicorp’s financial situation.Draw conclusions about Citicorp’s overall strategic situation, both internal and external. Discuss and support any recommendations you think Citicorp should make to its strategy or implementation.

Litigants in court cases are seeking justice. In a civil case, one side may have been severely injured in an accident and is seeking monetary damages to pay doctor’s bills and make up for lost income. Or, a small-business owner who was not paid for products that she delivered to a customer may be forced to close her shop and go into bankruptcy if the court does not swiftly order the other side to pay her. In a criminal case, a victim and the community are seeking closure and safety, while the defendant is seeking a fair hearing and a return to freedom, if he or she is innocent. Judges, court clerks/managers, and the taxpaying public are seeking judicial efficiency. They want cases to move swiftly through the courts with minimal delays and expenses. Carefully read the module resources before posting in this forum. In your initial post, identify the main point or technique from the readings that you believe demonstrates a means of ensuring judicial efficiency while protecting the process of securing justice for litigants. Describe the point or technique, and explain how it balances justice and judicial efficiency. For example, you might state that the federal electronic case-filing system promotes justice because it is fast, and reason that since it does not require paper or rooms full of filing drawers in the clerk’s office, it is more economical. Here are some resources.http://www.uscourts.gov/sites/default/files/federa... pages 37 to 47https://cdm16501.contentdm.oclc.org/digital/collec...https://cdm16501.contentdm.oclc.org/digital/collec...http://www.jud.ct.gov/external/super/Standorders/D...