BUSN 420 Regent University Business Management Essay

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xelb2019

Business Finance

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Post a message that explains and discusses how the first point of contact between a business and a customer online might transform the entire shopping experience. Support your post with at least two peer-reviewed scholarly journal references.

- 300-400 words

- Support your post with at least two peer-reviewed scholarly journal references.

- Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.

(ISBN 978-1-259-56732-2)]

Read: Baltzan, Chapters 14-15


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CHAPTER FOURTEEN EBUSINESS © The McGraw-Hill Companies, All Rights Reserved 1 LEARNING OUTCOMES 1. Compare the four categories of ebusiness models 2. Describe the six ebusiness tools for connecting and communicating 3. Identify the four challenges associated with ebusiness 2 THE FOUR EBUSINESS MODELS ▪ Ebusiness model – A plan that details how a company creates, delivers, and generates revenues on the internet 3 THE FOUR EBUSINESS MODELS 4 BUSINESS-TO-CONSUMER (B2C) Common B2C Ebusiness Models 5 EBUSINESS FORMS AND REVENUEGENERATING STRATEGIES ▪ Common ebusiness forms • Content providers • Infomediaries • Online marketplaces • Portals • Service providers • Transaction brokers 6 EBUSINESS FORMS AND REVENUEGENERATING STRATEGIES ▪ Search engine – Website software that finds other pages based on keyword matching similar to Google ▪ Search engine ranking – Evaluates variables that search engines use to determine where a URL appears on the list of search results ▪ Search engine optimization – Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking 7 EBUSINESS FORMS AND REVENUEGENERATING STRATEGIES ▪ Ebusiness revenue models • • • • • Advertising fees License fees Subscription fees Transaction fees Value-added service fees ▪ Pay-per-click ▪ Pay-per-call ▪ Pay-per-conversion 8 EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING 9 EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING ▪ Email ▪ Instant messaging ▪ Podcasting ▪ Videoconferencing ▪ Web conferencing ▪ Content management system 10 THE CHALLENGES OF EBUSINESS 11 LEARNING OUTCOME REVIEW ▪ Now that you have finished the chapter please review the learning outcomes in your text 12 CHAPTER FIFTEEN CREATING COLLABORATIVE PARTNERSHIPS © The McGraw-Hill Companies, All Rights Reserved 1 LEARNING OUTCOMES 1. Explain Web 2.0 and identify its four characteristics 2. Explain how Business 2.0 is helping communities network and collaborate 3. Describe the three Business 2.0 tools for collaborating 4. Explain the three challenges associated with Business 2.0 5. Describe Web 3.0 and the next generation of online business 2 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 ▪ Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities • Collaboration • Sharing • Free 3 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Characteristics of Business 2.0 4 CONTENT SHARING THROUGH OPEN SOURCING ▪ Open system – Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system • Source code • Open source • Closed source 5 USER-CONTRIBUTED CONTENT ▪ User-contributed content – Created and updated by many users for many users • Reputation system • Native advertising 6 COLLABORATION INSIDE THE ORGANIZATION ▪ Collaboration system – Tools that support the work of teams or groups by facilitating the sharing and flow of information ▪ Collective intelligence – Collaborating and tapping into the core knowledge of all employees, partners, and customers ▪ Knowledge management - Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions 7 COLLABORATION INSIDE THE ORGANIZATION ▪ Knowledge-based assets fall into two categories • Explicit knowledge – Consists of anything that can be documented, achieved, and codified, often with the help of IT • Tacit knowledge – Knowledge contained in people’s heads 8 COLLABORATION OUTSIDE THE ORGANIZATION ▪ Crowdsourcing – the wisdom of the crowd • Asynchronous communication • Synchronous communication 9 NETWORKING COMMUNITIES WITH BUSINESS 2.0 ▪ Social media – Websites that rely on user participation and user-contributed content ▪ Social network – An application that connects people by matching profile information ▪ Social networking – The practice of expanding your business and/or social contacts by a personal network 10 SOCIAL TAGGING ▪ Tags – Specific keywords or phrases incorporated into website content for means of classification or taxonomy • Social tagging • Folksonomy • Website bookmark • Social bookmarking 11 SOCIAL TAGGING Folksonomy for Cellular Phones 12 BUSINESS 2.0 TOOLS FOR COLLABORATING 13 BLOGS ▪ Blog – Online journal that allows users to post their own comments, graphics, and video • Microblogging • Real simple syndication 14 WIKIS ▪ Wiki – Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required • Network effect 15 MASHUPS ▪ Mashup – Website or Web application that uses content from more than one source to create a completely new product or service • Application programming interface • Mashup editor 16 THE CHALLENGES OF BUSINESS 2.0 17 WEB 3.0 ▪ Web 3.0 – Based on “intelligent” Web applications using natural language processing, machinebased learning and reasoning, and intelligence applications ▪ Semantic Web – A component of Web 2.0 that describes things in a way that computers can understand 18 EGOVERNMENT: THE GOVERNMENT MOVES ONLINE ▪ Egovernment - Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government 19 EGOVERNMENT: GOVERNMENT MOVES ONLINE 20 MBUSINESS: SUPPORTING ANYWHERE BUSINESS ▪ Mobile business The ability to purchase goods and services through a wireless Internet-enabled device 21 LEARNING OUTCOME REVIEW ▪ Now that you have finished the chapter please review the learning outcomes in your text 22
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Explanation & Answer

Attached.

Running head: FIRST CUSTOMER EXPERIENCE

First customer experience

Student’s name:
Institutional affiliation:

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FIRST CUSTOMER EXPERIENCE

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First customer experience
Post a message that explains and discusses how the first point of contact between a business
and a customer online might transform the entire shopping experience. Support your post
with at least two peer-reviewed scholarly journal references.
It is true that the first point of contact between the customer and a business on online
platforms can transform the entire shopping experience. According to Lin, Wu, & Chang (2011),
many factors determine online...


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