Description
Post a message that explains and discusses how the first point of contact between a business and a customer online might transform the entire shopping experience. Support your post with at least two peer-reviewed scholarly journal references.
- 300-400 words
- Support your post with at least two peer-reviewed scholarly journal references.
- Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.
(ISBN 978-1-259-56732-2)]
Read: Baltzan, Chapters 14-15
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Running head: FIRST CUSTOMER EXPERIENCE
First customer experience
Student’s name:
Institutional affiliation:
1
FIRST CUSTOMER EXPERIENCE
2
First customer experience
Post a message that explains and discusses how the first point of contact between a business
and a customer online might transform the entire shopping experience. Support your post
with at least two peer-reviewed scholarly journal references.
It is true that the first point of contact between the customer and a business on online
platforms can transform the entire shopping experience. According to Lin, Wu, & Chang (2011),
many factors determine online...