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Running Head: EMPLOYEE SELECTION AND RECRUITING
Recruiting and Selection Process
Name
Institution Affiliation
Course
EMPLOYEE SELECTION AND RECRUITING
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Recruiting and Selection Process
The success of every organization is highly inclined to its employees, their qualification
levels, and their motivations. Employees work to achieve the organizational goals and
objectives, and thus, they are crucial assets to the organization. As a result, based on the vital
role that employees play in the survival, profitability, and continuity of the organization, the
recruitment, and selection process of these employees is critical. On the same note, the
reputation of an organization and its products to the public, consumers, and all the stakeholders
involved are paramount as it determines their competitiveness, profitability, and expansion of
the market reach. Consequently, for effective maintenance of this relationship to be generated
and maintained, the public relations officer ought to be appropriately equipped for the position.
In that light, the tenacity of this paper is to design a recruitment and selection process of a
Public relations officer for Aim Global Consultancy Ltd.
Firstly, the identification, determination of duties and responsibilities, and the
specifications of a given job are determined by the job analysis. This process encompasses the
collection of necessary data to put together a job description that will attract the right person
for the position. In other words, in Human Resource Management (HRM), job analysis helps
in the establishment of qualifications, skills, knowledge, and experience necessary for the
adequate performance of a task.
There are different methods used to gather this data, including interviews, both
structured and unstructured, whereby the wok analysts conduct interviews with incumbents
collecting information on their tasks and their coping mechanisms while on it. Also,
questionnaires, one of the most common data collection tools, may be administered to the
employees of different sectors, their supervisors, and managers, gathering relevant data on a
given position. Moreover, observation of the employees during their regular routines can be
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applied in job analysis. In any case, in work analysis for the public relations officer in the
context of the job description, and specification, there are different processes.
Job Description and Job Specification for a Public Relations Officer
Job Title: Public relations officer
JOB DESCRIPTION
Responsible for developing positive affiliations with the public, media, and stakeholders.
Responsible for promotional material, speeches, and press releases. In charge of establishing
campaigns and PR strategies.
Duties and Responsibilities
1. Developing and planning publicity strategies and media and campaigns,
2. Building public relations approaches that impact public opinions through the promotion
of products and ideas through extensive study of the company`s intents and promotional
policies
3. Preparation and editing of the corporation`s publications including newsletters and
reports for both external and internal audiences
4. Identification of changes in consumer needs and interest and provide knowledge in the
relevant decision-making process
5. Keeping up with the media and audience opinions.
6. Prepare and distribute press releases.
7. Creation of promotional content through liaising with marketers and designers.
8. Handling all arising PR related issues.
9. Developing and planning publicity strategies and media and campaigns.
JOB SPECIFICATIONS (Abilities and Skills)
1. BA/BSc in Public Relations, Communications or Journalism or a related field
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2. Knowledge of project management software
3. Expertise in social media and MS Office
4. Problem-solving abilities and creativity
5. Works well under pressure
6. Strong communication ability
7. Knowledge of editing publications, writing, and researching
8. Experience managing print, broadcast, and online media relations
Education Qualifications
Minimum education qualifications include a degree in Public Relations, Communications or
Journalism or a related field. Possessing a postgraduate qualification in public relations may
improve your probabilities of securing the position, but will not replace the experience and
personal qualities that the company is looking for.
SALARY
Starting salary of £28,000 for entry-level graduates. Salary of £40,000 for candidates with at
least five years of experience and £100,000 for PR officers who have held senior management
positions.
The first step while conducting a work analysis for the Public relations officer is the
collection of information about the job. In this case, the extensive gathering of data on the job
position is vital, as it will broaden the understanding of the entities of the position. After
collection of the information on the job, the listing of the tasks follows in line. In this case, the
preparation of a preliminary list of responsibilities and aptitudes required to perform the task
successfully is enacted based on the gathered data (“Six Steps to Conducting a Job Analysis...”
2020).
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Next in line is the identification of the critical tasks necessary for the position, in this
case, being the creation and maintenance of positive relationships with the consumers,
employees, public, and all the stakehold...