For your final paper:
mission statement for an agency, you can chose a police, corrections, or
purpose of the plan.
and explain a method that you would use to research the needs of the
agency. Who and what you are targeting.
conduct Communication Audits, Surveys, Focus Groups, or other means to
determine your needs and gaps.
Objectives for the agency. ( Be Realistic and develop goals that are specific,
measurable, agreeable to the agency, and timely.) How you would organize the
communications (create a section, assign one person, create or hire a PIO?)
your agencies current strengths or weaknesses, opportunities, what is the
perception of your agency with your stakeholders?
all stakeholders both inside and outside the agency. Include elected
officials, victims, parents, neighborhoods, minority communities, faith based
short and long term strategies to include style, tone, spokesperson(s) means
and methods of distributing information or communicating your message.
Don't just say you will use social media. Identify what you would use and
what types of messages you would use it for.
your Brand look like? Will you create an image everyone can identify
with, RCMP Mounties - red uniforms on horses, Marines - clean crisp sharp, etc.
you implement your strategy?
will you get funding? Will you use a network of partnerships to establish
methods of sharing or borrowing resources?
points will you evaluate your plan. Checkpoints for periodic assessment
to determine if you are achieving the desired effect. Leave some room for
flexibility and changes.
be your main communicator? PIO or CEO? When would the CEO be more
appropriate than the PIO?
how will requests for information under the FOIA be handled?
have a victims advocate that can address and assist victims?
addition to developing this plan, make sure you also explain your points.
Don't just indicate what you would do, but explain why you would do it.
resources such as IACP.org, PERF - police forum.org, Police Foundation and
thinktanks like the PEW Foundation, etc.
last page of your paper site the resources you used.