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The Instructions are in the word document; It is preferred to draw ideas from the Book (Business Communication Essentials By Bovee and Thill) I couldn't fin the book free online. If you have it or can find it online for free that is a plus, if not it's okay just have couple other outsources.
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Running head: BEST BUY
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Best Buy Corporate Profile
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BEST BUY
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Best Buy Corporate Profile
Best Buy is a Richfield, Minnesota-based electronics retailer. The business was founded
in 1966, and it was basically an audio specialty store. At that time, it was called Sound of Music.
However, the business underwent a significant rebranding in 1966, where the proprietors put
emphasis on consumer electronics. Today, the company only operates in three countries, namely
the United States, Mexico, and Canada. Previously, the company had operations in Europe and
China, but it ceased operating in these countries in 2012 and 2011, respectively. The decision
cease operating in these two countries was necessitated by factors beyond the control of Best
Bust such fluctuation in market demands, inflation, and an increase in the costs of operations.
These, alongside other factors, hindered the business from achieving stability in the markets. In
2004, Forbes Magazine named Best Buy the retailer of the year in the category of the Specialty
Retailer of the decade category. The business model of Best Buy is that it acts as a conduit
through which manufacturers of a wide range of electronic products can reach their targets.
Notably, the company does not manufacture any electronic product, but it collects an assortment
of electronics and sells them to its clients. One of the ways in which the company adds value to
its products is that it has an online platform or community where it interacts with its clients. It is
on this platfo...
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