Option #1: The Consumer Decision-Making ProcessWhether you realize it or not, you’ve been a consumer all your life. The types and costs of your purchases have changed over time, but you’ve learned from watching others and experiencing the sensation of choosing an item and making the purchase. What you may not realize is that you’ve likely followed a consumer-purchase process.For this assignment, you will do a three-part deep dive into the consumer decision-making process.Part One. Complete the following:Identify and discuss the process, taking care to explain each step. Walk your reader through each step of the consumer purchase process, defining each step. Choose a major purchase that you plan to make in the future ( A CAR.).Apply each step to your purchase (e.g., identify why you find yourself making this purchase, perform an information search, evaluate alternatives using a table, make a choice and justify it, and so forth.).You are not expected to actually make the purchase, so you may predict the outcome, as opposed to actually describing it.Part Two. In this section, you will identify and analyze the factors that have influenced your actions and decisions throughout the process. These include:Personal factors that affect your perspective (e.g., faith, age, lifestyle, location)Pricing and personal accountingThe type of purchase—functional versus hedonisticFamily influenceEthical considerationsImageEase and place of purchasePart Three. For this final section, synthesize your findings and analysis from Parts One and Two. Consider the following questions: What factors are strongest and least likely to change your purchase decisions? What factors are more variable? How can marketers use these insights to attract new customers and deepen relations with existing ones?Your paper should meet the following requirements:Be 10-12 pages in length.Be formatted according to CSU-Global Guide to Writing & APA.Include at least four outside sources, preferably peer-reviewed journal articles, in addition to the case study. The CSU-Global Library is a good place to find these sources.

Read the assigned text chapter, as well as the following articles: How Citizens United Changed Politics, in 7 Charts and Corporate Politics, Governance, and Value Before and After Citizens United. Pay particular attention to pp. 304–315 of the text.(First article can be found online, second one can be found in my attach)Then address the following questions within your small group discussion workspace. Post your personal ideas first and then as a group arrive at a consolidated opinion.Should the First Amendment protect corporate political expression? Why or why not?If not, where should you draw the line for corporations between freedom and restrictions?If you were in charge of government relations at a business, what strategies would you now employ, in light of the Citizens United decision, to advance your position?State whether you support the position of the other peer groups regarding the Citizens United decision in the case. If so, why? If not, why not?Answer those questions one by one, make it clear to read, just like a Q&ARemember to list your resources.1-2 pages long is enough.

I have an assignment which is doing Plan of Negotiation ( the case in attachment )