What is Opinion Leadership?

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What is Opinion Leadership?

Jul 3rd, 2014

Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically the opinion leader is held in high esteem by those who accept his or her opinions.

Jul 3rd, 2014

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Jul 3rd, 2014
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Jul 3rd, 2014
Sep 23rd, 2017
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