AAB Marketing Pricing Questions

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Nw55

Business Finance

Aarons Academy of Beauty

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QUESTION 1 1. 5,517,200 cases of soft drinks produced in the next 12 months will be flatter than a bad tire if they would not achieve a 99.9% success rate. True False 5 points QUESTION 2 1. For your resume, you should chronologically list your jobs from most current to first jobs. True False 5 points QUESTION 3 1. According to your Professor, failing to do your weekly discussion question is not a problem since they are only worth 10 points each and that is not a lot of points. True False 5 points 1. QUESTION 4 Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. True False 5 points QUESTION 5 1. • • • • • There are only 5 reasons why people buy and they are: Fear of Loss Pride of Ownership Desire for Gain Safety and Security Satifaction of Emotion True False 5 points QUESTION 6 1. Packaging also can share information on the features of the product. Size, measurements, uses and more printed on the packaging of a product can help customers decide if the product fits their needs. True False 5 points QUESTION 7 1. When introducing a product in a new market, packaging does not help to garner the attention of a prospect. True False 5 points QUESTION 8 1. This job requires you to lift 20lbs over your head . Are you able to complete this task is an illegal question to ask. True False 5 points QUESTION 9 1. Packaging can help sell the product because it provides space for sharing information about the product, such as nutritional information, usage or directions. True False 5 points QUESTION 10 1. Match to the best answer. - A. B. C. D. Price Skimming A. Companies charging a higher price - A. B. C. D. Psychological pricing - A. B. C. D. Product Line pricing B. No frills low price - A. B. C. D. Economy pricing because it has a substantial competitive advantage C. A range of products or services that reflects the benefits of parts of the ranges D. Marketers want consumers to respond on an emotion rather than a rational basis 5 points 1. QUESTION 11 Packaging also can help customers identify the products or companies they are loyal to. True False 5 points 1. QUESTION 12 Customers will associate a brand’s image with how its product is packaged. True False 5 points QUESTION 13 1. Below is an example of Differentiation in Branding. Branding is also demonstrated by the user experience that companies attempt to create. For example, McDonald's uses its advertising to create an image of being a fun place for parents to take their kids, in addition to being a place to get a quick meal. True False 5 points 1. QUESTION 14 The true function of product packaging is to protect the product during shipment from the manufacturer to the store selling it. True False 5 points 1. QUESTION 15 Companies do not use branding to differentiate themselves from the competition. That is why they Advertise. True False 5 points QUESTION 16 1. Email is the best form of communication in business and should be used for all communications. True False 5 points QUESTION 17 1. Product packaging does not play a vital role in the branding process of the product. True False 5 points QUESTION 18 1. Match to the best answer - A. B. C. D. Captive A. Premium price since the consumer has no other pricing choices - A. B. C. D. - A. B. C. D. Product B. Combined several products in the same package bundling C. The price you pay makes you feel like you are pricing getting a lot of product. Value D. Uses a high price since it is a unique brand pricing - A. B. C. D. Premium pricing 5 points QUESTION 19 1. Match to the best answers. Who Am I? - A. B. C. D. Drifter A. people might seem like they are bullet proof - A. B. C. D. Head Strong B. Can be sometimes a bit competitive when C. You're - A. B. C. D. Master - A. B. C. D. Impulsive interacting with other people usually able to keep things under control but sometimes anger can sneak up on you and take over very quickly. D. Tend not to be interested in academic or intellectual challenges 5 points QUESTION 20 1. What is your political affiliation is a Legal question to ask in an interview. True False 5 points QUESTION 21 1. Are you married, are you planning to have children, and do you have any disabilities are all Legal questions to ask in an interview. True False 5 points QUESTION 22 1. You should reply to all on email so everyone knows you responses to the one sending the email. True False 5 points 1. QUESTION 23 Packaging can affect the consumer’s experience by keeping the product secure. Sturdy, secure packaging can prevent the product from breaking during shipping, which not only will help prevent costly returns, but also boost perceptions of quality in your customers' eyes. True False 5 points QUESTION 24 1. In marketing and market development, packaging is the “dress” on the product, which can play a role in whether the product sells in a new market or to new customers. True False 5 points QUESTION 25 1. In the Do's/Dont's of resume building, your resume should be at least 3 pages. The more pages, the more it looks like you are qualified for the job. True False 5 points 1. QUESTION 26 Packaging can help sell the product because it provides space for sharing information about the product, such as nutritional information, usage or directions. True False 5 points 1. QUESTION 27 Packaging is not a form of protection as the product sits on store shelves waiting for consumers to come along and purchase it the shelf keeps is safe. True False 5 points QUESTION 28 1. Match to the best answer - A. B. C. D. Penetration pricing A. Artificially low price - A. B. C. D. Geographical pricing - A. B. C. D. - A. B. C. D. Promotional pricing Optionial pricing B. These are considered Extras. C. Pricing sees variation in price in different parts or areas D. Examples are BOGO's (Biuy 1 Get 1 Free, discounts, or price reductions 5 points 1. QUESTION 29 Color and design in packaging has no noticeable effect on shopping behaviors, True False 5 points QUESTION 30 1. Are you able to travel overnights is an illegal question to ask. True False
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Explanation & Answer

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Running Head: ANSWERS

1

Answers
Name of Student
Institutional Affiliations
Date

ANSWERS

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1. False
2. True
3. False
4. True
5. False
6. True
7. False
8. False
9. True
10. Price skimming- companies charging higher price because it has substantial competitive
advantage.
Psychological pricing -marketers want co...


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