Davenport University Referential Integrity Data Warehouse Discussion

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Required Assessment Assignment: Feasibility Presentation Assesses Course Learning Outcome # 4: Analyze external industry and market data, organizational and financial information to identify trends and new business opportunities Assesses Mastery Level Excellence System: Professional Communication Assesses Mastery Level Excellence System: Analysis and Problem Solving Assignment Guidelines Before going to the trouble of writing a complete business plan, it’s wise to first determine if a business idea does in fact represent a feasible business opportunity. Feasibility is determined by whether or not there is a market for the proposed product or service the business will offer and whether or not it can make money. Industry and market research helps to determine whether there is a market for the business, and an early evaluation of start-up costs and likely returns on investment will help to determine whether or not the business could make money. Before proceeding any further with your written business plan, you will want to obtain an initial assessment and feedback about whether or not you would be able to attract investors to help fund your business. The purpose of this assignment is to persuasively present the information identified below to an acquaintance who has some experience of entrepreneurial investment and obtain the feedback you need. Your presentation must ● be approximately 5 – 10 minutes in length ● clearly identify the nature of your business idea and your proposed business model ● introduce the founding team, their experience and skills ● include a succinct analysis of the industry in which your business will operate ● include a succinct analysis of the market in which your business will operate including identification of your competitors strengths and weaknesses ● clearly identify your target market segments and their size ● summarize your key competitors, your competitive advantage and key differentiators ● include an estimate of your likely market share and first year sales ● identify the likely profit margins and return of investment that are typical in the industry your business will operate ● clearly indicate the necessary start up costs and state how you expect to fund the business ● References List Refer to the business plan template and weekly readings for more guidance on Industry and market analysis, start-up costs etc. Be sure to introduce yourself, practice so that your delivery is professional and polished, and dress appropriately for your intended audience. Don’t forget to thank the audience at the end of your presentation Required Assessment Assignment: Feasibility Peer Review Assesses Course Learning Outcome #: Evaluate the feasibility of a business opportunity Assesses Excellence System Mastery: Critical and Creative Thinking Assignment Directions: In this assignment you will assume the role of an acquaintance with experience of entrepreneurial investment. You will critically review two feasibility presentations, generate ideas for how to enhance the business, and also ideas for how to minimize any inherent risks to the business. Finally you will determine whether or not you would invest in both, one or neither of them and explain your reasons. For each of the two presentations ● In a SWOT analysis matrix, Identify the strengths, weaknesses opportunities and threats inherent in the presentation content ● Use Porters Five Forces Analysis to assess the competition ● List three options for leveraging the strengths and opportunities to further enhance the business (extra points for original and unique ideas that could potentially disrupt the industry) ● List three options for minimizing the threats and weaknesses ● Evaluate which would be your preferred selection from the options for strengths and weaknesses if the business were your own. State your reasons. ● Finally, in a brief paragraph, state whether or not you would invest in the business and provide your reasons citing support from the course reading and resources. Complete your review of each of the presentations on separate pages. Each review should be only one-two pages in length. Submit a copy of your review for grading and also provide each of the presenters with your review of their presentation.
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