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Answer the questions based on the videos
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Explanation & Answer
Assignment # 2: Cruise Inc Case/Interview with Richard Branson
Utilizing the film, Cruise Inc., Big Money on The High Seas and the Interview with Richard
Branson, answer the following questions. Paper should be 4 pages in length, double spaced, 1
inch margins, font Arial or Times New Roman and a pitch size of 12.
https://www.youtube.com/watch?v=DudfBIxw6do
https://www.youtube.com/watch?v=AQw2AX0LWpY
1. How would you measure productivity at NCL? Is productivity measurement
important to NCL? Be very specific with your response. Try to determine the
implications of any productivity measure that you propose.
The parameters of measure in the productivity achieved at Norwegian Cruise Line
include increase or growth in customer numbers, increase in new ships, increase or
diversification or surge in number of trips and most importantly the income made from these
voyages. This productivity measurement is quite important since just like any other business its
prime purpose to the investors is to make income. Therefore, productivity measurement is very
important since the investment made should translate to high profits and also make sense in the
break even analysis of the invested funds made to these cruise ships. Moreover, productivity
measurement assists NCL compare with competitors and evaluate the market dominance and
financial progress that they make. Increase or a surge in customer numbers would mean that the
capacity accommodated onboard the cruise ships increases thereby increasing the income made
by the cruise ships.
2. Describe the servi...
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