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Integrated Marketing Communications

Paper outline
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Introduction on the meaning of demographics and integrated marketing communications,
and their role in an organization.

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Identification of a target audience to address and satisfy their needs most appropriately.

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To allows organizations to align effectively with consumer preferences.

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Sales promotion through the use of various techniques for motivation and informing
consumers.

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Promotion of public relation

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Used for market segmentation by using the available data to identify key buying groups
on a national or regional basis.

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Conclusion

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Reference


Running Head: INTEGRATED MARKETING COMMUNICATIONS

Integrated Marketing Communications

Student’s Name
Institution Affiliation
Date

INTEGRATED MARKETING COMMUNICATIONS

2

Demographics refers to essential statistics that organizations maintain on business clients
and consumers to classify and handle their desires. These marketing data may comprise the sizes
of businesses, the taste and preferences of customers, and individual personal attributes among
consumers. Demographics can be sectioned into various markets to assist a company aim its
customers more precisely. This form of segmentation allows organizations can classify the
requirements of customers and implement necessary strategies that enhance consumer
satisfaction. However, integrated marketing communications refers to a way of promoting
communications through numerous procedures that work jointly and strengthen one another.
Incorporated marke...