Applying QFD in a Managed Care Organization Read the case study found in your textbook on page 358, “Applying QFD in a Managed Care Organization” Write a reflective summary associated to this case study. The requirements below must be met for your paper to be accepted and graded: Write between 700 – 1,000 words using Microsoft Word in APA style, see example below.Use font size 12 and 1” margins.Include cover page and reference page.At least 80% of your paper must be original content/writing.No more than 20% of your content/information may come from references.Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Complete the Signature Assignment: Comprehensive Exam Section IV.Write an essay with a minimum of 3 pages to address the scenario below. The local media recently has reported on several disturbing issues facing youth in your diverse community. In an effort to respond meaningfully to these emerging issues affecting many of your students, you plan to contact local community organizations, religious groups, businesses, and families.In your essay, ensure you:Develop a plan to collaborate with these community members to address at least 2 issues facing a diverse student population. Detail how the plan will mobilize resources (for each group: community organizations, religious groups, businesses, and families) to address the emerging issues affecting your students. Support your response with at least 4 relevant references (at least 2 of which are peer-reviewed research) in accordance with APA guidelines. Align your response to educational theories. Must use APA format and include references.

Health Services AdvertisingYour M1 Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. Importantly, this is an independent assignment to be completed by you and you alone. Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions will constitute violations of the academic code of conduct and will carry significant penalties in accordance with University policy.The ChallengeYour text readings specifically profile the rise of marketing in the healthcare industry and they also enlighten you regarding that which marketing entails. But for this particular Practitioner Application, I want you to focus specifically on the concept of advertising, which is part of the promotion component of the broader discipline of marketing. The use of advertising to promote health services remains problematic for some, others have no issues with it, and still others are somewhere between these two extremes. I’d like for you to research the pros and cons associated with health services advertising and report your findings. Then, communicate where you stand on the issue and justify your position.The Submission RequirementYour submission in its entirety must be between 1500-1800 words. It is to be typed (or pasted) directly into the Moodle posting window, after which you will submit your work. Attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. If problems persist, consider using Windows Notepad, as it is very effective for transferring distortion-free text into the Moodle posting window, after which you can add formatting directly in Moodle.Your submission must be supported by 4 (minimum) to 10 (maximum) references, with at least 3 being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style.In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections, exactly as they appear below, placing each heading in bold text:Abstract: Your paper must include an abstract of approximately 150-250 words. An abstract is a stand-alone summary of your submission; it must be presented at the beginning of your paper, although, for obvious reasons, it is prepared after you finish your paper. Note that this brief, informative summary must include a bulleted list of the pros and cons of health services advertising that you present and explain in the body of your paper. If you aren't familiar with writing abstracts, simply Google "how to write an abstract" or similar phrases for a wealth of helpful tips.IntroductionHealth Services Advertising "Pros"Health Services Advertising "Cons"My Position on Health Services AdvertisingConclusionsReferencesAssessment CriteriaYour submission will be assessed based on the following:Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, andContent quality: The quality of the content presented in your work.Take care when determining word counts; Moodle automatically supplies these details to instructors. If word count requirements are not met, a 30-point deduction is assessed. (Note that Moodle's word count algorithm may differ from the one used by your word processor, presenting yet another reason supporting an early submission, affording adjustment opportunities, if needed.)The origins of the Four PsYour readings directed attention toward the Four Ps of Marketing----Product, Price, Place, and Promotion----a framework which is also termed the marketing mix. While the Four Ps and the marketing mix are considered to refer to the same thing today, this wasn’t always the case.The concept of the marketing mix was first brought to our attention by Neil Borden in his 1953 Presidential Address at the American Marketing Association’s Annual Conference and conveyed many times thereafter through various communications, including your associated article assignment. He described the marketing mix as having 12 components, as follows:Product planningPricingBrandingChannels of distributionPersonal sellingAdvertisingPromotionsPackagingDisplayServicingPhysical handlingFact finding and analysisJerome McCarthy, the author of the discipline’s very first textbook, offered a much more succinct system that consolidated Borden’s marketing mix. He termed this the Four Ps for obvious reasons. This array was presented in McCarthy’s original text as a circular diagram divided into four equal sections labeled product, price, place, and promotion, respectively. At the center of the diagram, McCarthy placed a small circle labeled with the letter C. The C stood for consumer, with McCarthy noting that the Four Ps should be formulated around consumers, addressing their wants and needs.Today, few seem to know who initially came up with the idea of the Four Ps, but now you know that it was McCarthy. Over time, the Four Ps also became known as the marketing mix, making them equivalents in our communications today, but as I noted earlier, it didn’t start out that way. Pretty interesting history, don’t you think!Thomas RK. Marketing Health Services, 2nd ed. Chicago: Health Administration Press, 2010. Reading assignment: Part I, Chapters 1-4. (Available via the eBook Collection (EBSCOhost) database at LSU Shreveport’s Noel Memorial Library)Borden NH. The Concept of the Marketing Mix. Journal of Advertising Research. 1984;24(Suppl 4):7-12. (Available via the Business Source Complete database at LSU Shreveport’s Noel Memorial Library)McKenna R. Marketing Is Everything. (cover story). Harvard Business Review. 1991;69(1):65-79. (Available via the Business Source Complete database at LSU Shreveport’s Noel Memorial Library)