quality management SWOT prestigious hotel chain in your area, Business & Fiance Assignment Homework Help

timer Asked: May 19th, 2016
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Question Description

Assume you are a manager for a prestigious hotel chain in your area. Over the past five years, you have noticed a steady change in the type of customers you have seen book rooms at your hotel and you have also seen a change in the number of customers staying at your hotel. You may choose the direction you feel your company has taken (positive or negative) for this project. 

Do BOTH items 1 and 2:

  1. Create a SWOT analysis to determine what the next steps your company should take to in order to move forward successfully. Your SWOT analysis should include a properly formatted SWOT chart (you may use any program or format of your choice) and should include an analysis as to what your findings have been. 
  2. You will also create a focus group for your company. Write an analysis on the participants, questions, and use for the focus group. 

It is recommended that you research current hotel chains to determine the methods they have used and what is/is not working for these companies today. 

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

Tutor Answer

School: Cornell University

Here is the final answer. Thanks.

SWOT Analysis and Focus Group Analysis of Hilton Hotel and Resorts


Hilton Hotel and Resorts is a famous name in the world hospitality industry. The
company operates through hotel and Resorts chain (Hilton Hotel and Resorts , 2016). It has
operation of 78 countries of the world (Hilton Hotel and Resorts , 2016). This paper aims at
SWOT analysis and focus group analysis of Hilton Hotel and Resorts.

SWOT Analysis of Hilton Hotel and Resorts


Hilton Hotel and Resorts has already established a strong image worldwide as a global hotel
and resort chain. The company has already established its business in 540 hotels and resorts
across 78 countries of 6 continents of the world (Hilton Hotel and Resorts , 2016). The strong
brand image of the company will enable it reach to the customers more easily and convenient
way to the customers, and grow business in rapid scale.

Hilton Hotel and Resorts has achieved a strong market positioning through ‘Service
Differentiation’ Strategy. The hotel is offering highly differentiated products, service, and
amenities to the guests (Hilton Hotel and Resorts , 2016). The hotel offers a wide variety of
products accommodation, meeting, special event, wedding, resorts, motel etc and services i.e.
breakfast, dinner, special program meal, customized foods etc. This highly differentiated
service of the Hilton will enable it to reach and attract customers, and create a strong position
in the mind of the customers.

Hilton Hotel and Resorts has strongly focus on developing a technology oriented business.
By utilizing technological advancement, the hotel always...

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Good stuff. Would use again.

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