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SWOT Analysis and Focus Group Analysis of Hilton Hotel and Resorts
Hilton Hotel and Resorts is a famous name in the world hospitality industry. The
company operates through hotel and Resorts chain (Hilton Hotel and Resorts , 2016). It has
operation of 78 countries of the world (Hilton Hotel and Resorts , 2016). This paper aims at
SWOT analysis and focus group analysis of Hilton Hotel and Resorts.
SWOT Analysis of Hilton Hotel and Resorts
Hilton Hotel and Resorts has already established a strong image worldwide as a global hotel
and resort chain. The company has already established its business in 540 hotels and resorts
across 78 countries of 6 continents of the world (Hilton Hotel and Resorts , 2016). The strong
brand image of the company will enable it reach to the customers more easily and convenient
way to the customers, and grow business in rapid scale.
Hilton Hotel and Resorts has achieved a strong market positioning through ‘Service
Differentiation’ Strategy. The hotel is offering highly differentiated products, service, and
amenities to the guests (Hilton Hotel and Resorts , 2016). The hotel offers a wide variety of
products accommodation, meeting, special event, wedding, resorts, motel etc and services i.e.
breakfast, dinner, special program meal, customized foods etc. This highly differentiated
service of the Hilton will enable it to reach and attract customers, and create a strong position
in the mind of the customers.
Hilton Hotel and Resorts has strongly focus on developing a technology oriented business.
By utilizing technological advancement, the hotel always...