The Coca‑Cola Company Mission
Our mission is:
- To refresh the world - in mind, body and spirit
- To inspire moments of optimism - through our brands and actions
- To create value and make a difference everywhere we engage
The Coca‑Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:
Profit: Maximising return to shareholders, while being mindful of our overall responsibilities
People: Being a great place to work, where people are inspired to be the best they can be
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and building mutual loyalty
Planet: Being a responsible global citizen that makes a difference
Productivity: Be a highly effective, lean and fast-moving organisation
The Coca‑Cola Company Values
Our shared values that we are guided by are:
|Name||The Coca Cola Company|
|Geographic areas served||Worldwide|
|Current CEO||Muhtar Kent|
|Revenue||$ 48.01 billion (2012)|
|Profit||$ 9.01 billion (2012)|
|Main Competitors||PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others.|
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.
On May 8, 2011, Coca-Cola celebrated its 125thanniversary. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob's Pharmacy by mixingCoca-Cola syrup with carbonated water.
Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.
Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.