mission statements discussion

Anonymous
timer Asked: Jul 5th, 2014
account_balance_wallet $5

Question Description

What are some of the 'best' Mission statements you have seen?  Why do you believe they were among the best mission statements? 125 - 150 words

Tutor Answer

Ather A
School: Purdue University

The Coca‑Cola Company Mission
Our mission is:

  • To refresh the world - in mind, body and spirit
  • To inspire moments of optimism - through our brands and actions
  • To create value and make a difference everywhere we engage

The Coca‑Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

Profit: Maximising return to shareholders, while being mindful of our overall responsibilities

People: Being a great place to work, where people are inspired to be the best they can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference

Productivity: Be a highly effective, lean and fast-moving organisation

The Coca‑Cola Company Values
Our shared values that we are guided by are:

  • Leadership
  • Passion
  • Integrity
  • Accountability
  • Collaboration
  • Diversity
  • Quality
COMPANY BACKGROUND
NameThe Coca Cola Company
Industries servedBeverages
Geographic areas servedWorldwide
HeadquartersU.S.
Current CEOMuhtar Kent
Revenue$ 48.01 billion (2012)
Profit$ 9.01 billion (2012)
Employees146,200
Main CompetitorsPepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others.

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.

On May 8, 2011, Coca-Cola celebrated its 125thanniversary. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob's Pharmacy by mixingCoca-Cola syrup with carbonated water.

Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.

Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.


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