mission statements discussion

Business & Finance
Tutor: None Selected Time limit: 1 Day

What are some of the 'best' Mission statements you have seen?  Why do you believe they were among the best mission statements? 125 - 150 words

Jul 5th, 2014

The Coca‑Cola Company Mission
Our mission is:

  • To refresh the world - in mind, body and spirit
  • To inspire moments of optimism - through our brands and actions
  • To create value and make a difference everywhere we engage

The Coca‑Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

Profit: Maximising return to shareholders, while being mindful of our overall responsibilities

People: Being a great place to work, where people are inspired to be the best they can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference

Productivity: Be a highly effective, lean and fast-moving organisation

The Coca‑Cola Company Values
Our shared values that we are guided by are:

  • Leadership
  • Passion
  • Integrity
  • Accountability
  • Collaboration
  • Diversity
  • Quality
NameThe Coca Cola Company
Industries servedBeverages
Geographic areas servedWorldwide
Current CEOMuhtar Kent
Revenue$ 48.01 billion (2012)
Profit$ 9.01 billion (2012)
Main CompetitorsPepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others.

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.

On May 8, 2011, Coca-Cola celebrated its 125thanniversary. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob's Pharmacy by mixingCoca-Cola syrup with carbonated water.

Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.

Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.

Jul 5th, 2014

Jul 5th, 2014
Jul 5th, 2014
Oct 22nd, 2016
Mark as Final Answer
Unmark as Final Answer
Final Answer

Secure Information

Content will be erased after question is completed.

Final Answer