Corporate Communication, Assignment Homework Help

timer Asked: May 19th, 2016
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Question Description

Dear all, Please find the attached file please and you will understand everything. 

Note: References should be in the end of each paragraph. 


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Question: 1 Part. A Define and discuss the concept of corporate Communication. Select an organisation and then identify and discuss the issues that are continuous risk for the survival of the organisation. How did the organisation address these issues using communication as a main tool? How did the organisation help its product and services using communication as a tol? What are the suggested ways to improve the corporate communication? Provide references and citations to support your evidence (1000 words) Part B. Write a reflective summary based on various academic skills taught in class including Brainstorming, Note taking, Summarising, Paraphrasing, Plagiarism and Referencing. It must be of 500 words. Guidelines to Students: (Part A 1000 words) Detail: You are required to communicate ideas and solutions with a rationale by following these headings. Step 1 Introduction: To begin your individual formal report, provide a general idea about the selected topic. Provide at least two definitions of your selected topic along with citations and references. Step 2 Main Body: Undertake personal research to present, evaluate and interpret information related to your selected topic. Discuss the topic by considering the following points. Identify and discuss the problems or issues with reference to your selected topic. Discuss how the organization addressed the issue using communication as main tool with reference to your selected topic. Suggest ways for improvement with reference to your selected topic. Step 3 Conclusion: Sum up the discussion and draw the conclusion. Step 4:- References: Provide at least 6-8 references and follow the Harvard system of referencing. There should be a mix of books, websites, journals and magazines etc. (Part B 500 words) Briefly Introduce Yourself WHAT? What have you learned through this course? What stands out to you, feels new to you, excites you, or challenges you? SO WHAT? Why does this learning matter? Why does it stand out to you? Why is it important to you personally or as part of the bigger picture? Now WHAT? What do you do from here? How will you take this learning with you? Does this learning change your perspective, your career goals, or your interests? 2. Group Presentation: You are required to prepare a power point presentation (at least 10 slides and a maximum of 15 slides) based on your individual formal report (Part A) to present in class, lt should include all parts like introduction main body, conclusion and references of the report. ...
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Tutor Answer

School: Carnegie Mellon University

Please use this power point and I will put all the files here 

(Insert Student Name Here)
(Insert Instructor’s Name Here )
(Insert Course Title Here)
(Insert Date of Submission Here)

This presentation regards issues that are a
continuous risk to the reputation and survival
of IBM
In this section, we will provide definitions of
corporate communication.

Apparently, corporate communication is a
function of management that is responsible
for dissemination of information to the
central departments of that organization such
as operations, finance, and marketing
departments. This department is also
responsible for drafting messages that serve
different purposes in the firm. The staff
ensures execution of corporate strategy as
developed by the management.

Corporate communications involves “activities
that are aimed at managing and directing
internal and external communications that
create the stakeholders’ point of view of the
firm on which its reputation depends”
(Argenti, 2007). In a nutshell, corporate
communications constitute messages of the
company as communicated to its audiences
such as the media, employees, business
partners, and the general public.

Lack of water
Shortage of food
Volatile supply of energy
Access to education

IBM’s corporate communications has
identified that it could use today’s technology
to create reliable systems that could monitor
up-to-the-minute use of water.
So, IBM, in partnership with The Nature
Conservancy are building web-based tools
that that would enable and ensure
management River basins.

In relation to the challenge of shortage of
food, IBM used its World Community Grid to
compute genetic date, which in turn was used
to develop stronger strains of rice that
provide larger yields that were also nutritious.

IBM’s corporate communication created the
Reinventing Education program to solve the
challenge of access to education

The corporate communications of IBM
identified that a smart energy grid could save
energy, money and the planet at large, thus
solving the energy volatility challenge. IBM
recognized that linking smart meters with
homes that have instrumented power plants
and power lines. In light of these
developments, IBM is leading seven top
world’s automated water projects.

Undertaking discussions on social initiatives
that are not only substantive but also
Involving credible partners in its social
communications lest they be accused of
conflicting interests.

In summary, the corporate communications
department of IBM has faced challenges
which they have identified opportunities to
address. Even with the possibilities to meet
those challenges, I suggest that the
department should have partners in their
social communications unless those partners
are cred...

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