Question Description
I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
My company is AMC movie theaters and I just have to do the Place part. I have added the points for place.
Place Strategy
- What distribution strategy does the firm employ?
- Describe the channel of distribution used for the product.
- Do they utilize any of the vertical marketing systems we discussed?
- Are there any key collaborators the company utilizes (brokers, agents, distributors, wholesalers? What value do they bring to the value chain?
- In this paper you will describe the Marketing Mix (the 4Ps) strategy the company uses to position their product in the market place. If your company is employing a “tailored” target market strategy, be sure to describe the different marketing mix compone
Explanation & Answer
Attached.
Running head: PLACE STRATEGY
1
Place Strategy
Name
Institutional Affiliation
Date
PLACE STRATEGY
2
Place Strategy
It is imperative to remember that the marketing mix is to a great extent executed through
what is identified as the 4 P’s of marketing, which comprise of price, product, promotion as well
as place. The 4 P’s of marketing play a tremendous role in helping one to define their marketing
options, and this is in terms of price, product, promotion, including place hence ensuring that
what is being offered meets a specific consumer need or demand (Goi, 2009). The following
paragraphs are focused on place stra...
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