GB 214 Bentley University Place Strategy Discussion

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gb 214

Bentley University

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Question Description

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

My company is AMC movie theaters and I just have to do the Place part. I have added the points for place.

Place Strategy

  • What distribution strategy does the firm employ? 
  • Describe the channel of distribution used for the product.
  • Do they utilize any of the vertical marketing systems we discussed? 
  • Are there any key collaborators the company utilizes (brokers, agents, distributors, wholesalers? What value do they bring to the value chain?
  • In this paper you will describe the Marketing Mix (the 4Ps) strategy the company uses to position their product in the market place.  If your company is employing a “tailored” target market strategy, be sure to describe the different marketing mix compone

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Explanation & Answer

Attached.

Running head: PLACE STRATEGY

1

Place Strategy
Name
Institutional Affiliation
Date

PLACE STRATEGY

2

Place Strategy
It is imperative to remember that the marketing mix is to a great extent executed through
what is identified as the 4 P’s of marketing, which comprise of price, product, promotion as well
as place. The 4 P’s of marketing play a tremendous role in helping one to define their marketing
options, and this is in terms of price, product, promotion, including place hence ensuring that
what is being offered meets a specific consumer need or demand (Goi, 2009). The following
paragraphs are focused on place stra...

Cebs_UraelN (8914)
University of Maryland

Anonymous
Really helpful material, saved me a great deal of time.

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