UOPX Websites from Different Industries and Different Sized Companies Summary

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Business Finance

University Phoenix

Description

Select 3 websites from different industries and different-sized companies.

Write a 1,050-word summary for each of the three websites that includes the following:

  • Analyze the website's performance in relation to standard components of a digital marketing plan.
  • Recommend potential changes to improve website performance based upon your initial impression of the site.
  •  

 

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Explanation & Answer

Attached.

Running head: WEBSITES EVALUATION

1

Websites Evaluation
Name of Student
Name of Institution
Date

WEBSITES EVALUATION

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Introduction

A website constitutes numerous webpages and interconnected content centralized and
collected which are accessible through visiting the homepage by utilizing the browser. Billions
of websites exist on the internet. The research paper aims at looking into three websites from
their performance, the recommendation of designs and how they rank in a search engine.
a) Caterpillar Website
https://www.caterpillar.com/en/company.html

Once you visit the Caterpillar site, the website is part of the manufacturing industry
creating a straight forward establishment on the great scale the firm upholds which is
international. The home page inquires on your location choice alongside the language
preferences of the user looking around on the website. The site contains more than eighteen
variety of accessible processes of shifting words or texts from one language into another. The
wide scope in translation already gives the site an upper hand in capturing a larger audience
surfing through the web. Every location carries its definition for instance the regions viewed as I
accessed the site were Eurasia, Europe, Latin, North America among other regions that had an
image header label unique to its location. Immediately after access, the site pops up a notification
concerning its use of set cookies on the mobile or computer device in use. The device gives a
clear explanation of the efficiency of utilizing cookies for its website and requests for acceptance
or dismissal from the user. The website contains a vertical arrangement from its history profile to
the products it deals with the equipment and power systems utilized, technology and parts.
Background images present portray a theme on what the site is all about. Even before I
hit the bullets section on the categorized arrangement to gather more information on the site, as a
user I got a hint that the website dealt with construction as well as manufacturing. The website
contains a background of a Caucasian man smiling; behind him a caterpillar at work. The

WEBSITES EVALUATION

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website's design is adequate since it portrays a positive conception of potential clients. It is a
fundamental factor in a networked marketing strategy because a rough estimate of ninety-five
percent of people initial impression connects to web blueprint (Carter, 2018). The site loads at an
efficient speed and keeps a user engaged from its customized outline that mirrors back to the
site's label. The colors, yellow and black synch with the primary equipment showcased on the
website.
Recommendations on Potential Adjustments to Improve Caterpillar Website Performance
Speed on a website is an asset and just a second wait in a page load reduces the site
views, low client contentment and minimized contact from initially interested parties. As I
logged into the caterpillar page for the first time, it had good speed but as I exited the page and
logged in frequently, the speed levels became low. At one point the page loaded for about thirty
seconds before revealing its content. So far this was the only problematic element of the website.
Proposals on continuously improved speed for the site aids at maintaining the number of
potential customers and initiates frequent visits. Once a user looks into a webpage, their web
crawler dispatches an HTTP appeal to the host server detaining it. Period to the first byte refers
to the time taken for a web crawler to delay before acquiring its first byte of statistics. The
recommended period by Google for the latter occurrence is two hundred ms; anything above that
creates a delay which leads to a page load when a user tries to access the site. The caterpillar
website should examine the period to the first byte and make the necessary modification if it falls
above the set number.
It is important to note most matters concerning gradual time to the first byte accrue from
the poor network or generally network technicalities which caterpillar should be on the look for.
Caterpillar is a large company conducting global businesses; it, therefore, contains a lot of data

WEBSITES EVALUATION

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on the site. Considering t...


Anonymous
Very useful material for studying!

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